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How to Effectively Plan Your Marketing Calendar


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Ever have one of those mornings when you wake up and just cannot get going? Everything is in a fog and it’s a struggle to just get out the door?

The best solution is to have your day planned so that you have no excuse once you get to your desk.

Now I know, not everyone is geared towards extensive planning, but it’s vital to learn how if you want to see your digital marketing strategies succeed. More specifically, you have to have a marketing calendar. But it’s not easy for everyone to get started. What does that entail? How do you break it down?

Build a Solid Foundation and Work Up

The place to start is your goals for whatever timeframe you’re working with. They don’t have to be concrete. Conceptual goals can still work if you break them down properly.

Say you want your employee morale to be higher. This is kind of an abstract concept. You have to ask yourself how you’re going to measure morale, and what higher employee morale actually looks like. If you’re going to have conceptual goals, you have to be able to break them down into manageable, tangible, achievable pieces.

It’s best to go big and then focus on smaller and smaller pieces of your goals. This is where your calendar will come in. You have your goals for the quarter. Then for each month of that quarter, assign goals for that month that help builds to your quarterly goals. Then you do the same for each week. You’d also do this for each day of those weeks but trying to do that ahead of time isn’t usually worth it because things can and will change and you must be able to adapt your daily goals.

If at any stage of the process you’re having trouble coming up with goals, don’t be afraid to consult trusted coworkers and customers to give your ideas. No matter how in-tune you are with yourself and your company, a fresh perspective is always valuable!

Big 3s and the Ideal Week

A key to goal setting is also not overwhelming yourself. We’re fans of the concept of the Big 3. There’s not a ton to it, but you set three major goals for a quarter, a month, a week, and a day. Like I said earlier, it’s best to save your daily Big 3s to be set the day prior. That way you can adapt to what your needs are as well as the needs of the company.

Something else that works well in conjunction with the Big 3 is the concept of an Ideal Week (a big thanks to Michael Hyatt for this awesome concept!)

In this, you break down each day of your week by the hour, half hour, or whatever intervals work for you.
The idea for this is to imagine what a perfect work week would look like for you. It’s not about planning everything down to the letter, but it’s about visualizing your best environment to be productive in.

It can be helpful for some people to have themes for their days of the week. Multiple employees at Measure Marketing like to split put their days into Backstage and Frontstage days. Backstage generally refers to when they focus on internal affairs, whereas Frontstage focuses on working with clients.

Go Try It Yourself!

A lot of people have trouble with making a marketing calendar because making plans of that scope can be daunting. It can raise various anxieties and self-doubts. But the key is breaking it down into small, manageable pieces that you can slowly assemble into one big picture. Your ideal week can become your best friend in situations like this, the same goes for your Big 3s.

A goal is just words on a page without a plan, so get planning, and let us know how these work for you and your business!

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