What Twitter’s 280 Character Limit Means For Marketers

Social Media Management Toronto

Navigating changes in the social media world is something Toronto’s social media management firms are quite accustomed to. But for the last several years, the constant changes have been limited to platforms like Facebook, Instagram, and Snapchat. Now it’s Twitter’s turn. Twitter recently announced that over time, it will be doubling the character limit allowed in […]

Act Now! Call to Action and Inbound Marketing

call to action inbound marketing

Contact us today! Act now! Sign up immediately! Click Here! Download! Hurry! Don’t Miss out! Get a Free Trial Here! Do you recognize these phrases? If you have spent any amount of time on the internet in the last 10 years, then you’ve likely seen all of them. You probably see them every day on […]

Wagging the Dog- How Consumer Behaviour is Changing Digital Marketing

consumer behaviour digital marketing

It’s the dog that wags the tail, not the tail that wags the dog. That’s how it really works. It’s a lesson that marketers sometimes need to remember. Year after year, marketing companies and advertisers invest all of their resources into trying to shape the tastes and consumer behaviours of the public. But, more often […]

Sub Domains vs Sub Directories ‐ Will It Impact SEO?

Seo Sub Domains Vs Sub Directories

If you are reading this article, chances are that you’ve done a fair amount of research into SEO, why it is important and what it can do for your website. Whether you are tackling SEO on your own or working with an SEO consultant to boost leads for your Toronto area business, understanding all the […]

Rise of the Machines- How Artificial Intelligence is Changing Search Engine Optimization

Artificial Intelligence Toronto

It was supposed to happen on August 29th, 1997. That was the date that Skynet, an artificial intelligence, would become self-aware and declares war on humanity. Of course, Skynet only exists in the Terminator movie franchise universe. It’s an overused, yet still popular, Hollywood trope: an artificial intelligence (AI) becomes self-aware and seeks only to […]

How to Build Niche Audiences to Deliver Targeted Social Ads

targeted social ads 2020

We’ve talked before about how incredibly powerful social ads can be for your business. For example, it is possible to target audiences on Facebook with a variety of different ad formats and an exhaustive list of possible ad targeting parameters. The good news about that, is that companies certainly have options. The bad news, is that […]

Video Marketing – Listen to the Numbers

viral video marketing

“Hey, did you see that video on the internet? You know…the one with the cat playing the piano? Wasn’t it amazing? Or how about that video with the guy doing the splits between two trucks while they were still moving? It was awesome! I will never forget it!”

Redesigning Your Website for Better Conversion

Keeping your website design fresh and modern is an important part of establishing your brand’s credibility. In today’s digital world user experience is key, and you want to ensure your visitors can navigate your site easily. If your website looks old and out dated, visitors to your site may get the impression that your company […]

Top 4 Tools for Keyword Research

Keyword Research Tool

Keyword research is one of the most important & crucial parts of your SEO and Paid advertising strategy. Without the right keywords, it’s impossible for you to serve the right content, to the right audience, at the right phase in their buyer’s journey. Using a keyword research tool is part of the recipe to choosing […]

Why Your SaaS Company Needs An Inbound Marketing Agency

Inbound Marketing for SaaS Companies

As an inbound marketing company that supports clients in Mississauga and all surrounding areas, we often have clients come to us when they are feeling stuck, frustrated and unsure on what the next step should be in their marketing plan to get the results they want. What we commonly see is that our clients have […]