How to Build Niche Audiences to Deliver Targeted Social Ads
August 29, 2017
Facebook Marketing, Fuel Your Marketing Strategy, Social Media Marketing
Home » How to Build Niche Audiences to Deliver Targeted Social Ads
We’ve talked before about how incredibly powerful social ads can be for your business. For example, it is possible to target audiences on Facebook with a variety of different ad formats and an exhaustive list of possible ad targeting parameters. The good news about that, is that companies certainly have options. The bad news, is that it can feel very overwhelming to decipher all those options and ensure that your marketing dollars are being used in the most effective way possible.
Social media marketing experts have really tapped into Facebook’s Audience Insights, which is a tool that can tell you a great deal about the users that follow your Page and engage with your content. Measure Marketing is a B2B Digital Marketing Agency supporting clients in Toronto and Mississauga and has vast experience helping businesses tap into Facebook’s Audience Insights to help clients define their niche audiences, allowing them to deliver targeted ads that achieve results.
So, how can you capitalize on the opportunities that exist from niche audiences? The answer lies not only with Facebook, but with Google too.
Using Google With Facebook For Better Social Ad Results
Online lead generation is a top priority for most businesses, given the amount of time their customers spend online. So, why not make two of the top online resource work together to improve your success? For those of you already stressed about having to master another online marketing tool for your business, know that an experienced social media marketing company in Mississauga or Toronto can help you devise a strategy that will work for you.
But if you are interested in getting Google and Facebook working together for you, here is what you need to know.
Using The Search As The Strategy
In most cases, people turn to Google in search of a solution to their problem. So, how do you find keywords that people use to search for your products and services? If you aren’t sure, now would be a great time to start a Google Adwords account. You will get access to their Keyword Planner which is a free resource that will provide you with all of the information you need, such as average monthly searches, trends, and competition for search words related to your business offerings. By focusing on specific long tail keywords, you will really be able to tap into an audience with a high probability for making a purchase.
Tapping into how people search for the products or services you offer through Google, and which Google ads push them to take action, enables you to find customers looking for your products. You can then gather insights on those potential customers and proceed to follow up with Facebook ads.
Effective marketing requires you to be seen and seen often. By making Google and Facebook work together for your business, you are creating a follow up strategy that will help ingrain your business into the minds of your customers. It is interesting to note that this relatively new strategy has been reported to be more effecting at online lead generation than email marketing.
Facebook Follow Through
Once you’ve gathered the valuable data from Google, make sure you create a long term strategy using Facebook Ads to really engage and convert that audience. Use Facebook’s custom audience ad tool to deliver more relevant, highly targeted messages. By selecting targeted criteria that will limit who will see your content, you will be reducing wasted opportunities that occur when your ad shows to the wrong person. Not only will this improve the results of your ad campaigns, but it will also save you money!
Targeting niche groups of people on Facebook, in addition to your primary audience, will help you create new channels of traffic and conversions. Once you’ve narrowed down your niche audiences, be sure your ads are appealing to them by using:
The specific words, slang, or expressions that differentiate this group from others.
Using pictures and quotes that appeal to the unique mindset of the audience.
Share your thoughts and stance on issue related to their views and opinions.
How To Get Help Targeting Your Social Ads
Understanding and effectively using social media marketing is not an easy task. Business owners take great pride in being experts of their given field but that usually means that they don’t have the time to become social media and marketing experts on top of everything else. Measure Marketing takes great pride in supporting Toronto, Mississauga and Halton Area businesses and working with them to maximize their social media marketing strategy.
It doesn’t have to be complicated. But it does have to be effective. Contact Measure Marketing to find out more about how to make digital marketing work for you.
Arti Sharma is an Online Marketing Strategist and the founder of Measure Marketing Results Inc. Arti has been helping businesses market themselves more effectively for over a decade. For the past 7 years she has developed her niche in online marketing and now helps businesses of all sizes get found online and convert traffic to leads and customers. Arti has held several workshops and now holds free seminars for local businesses in the Ontario region. You can learn more about registering for these seminars and marketing your business online on her website at www.measuremarketing.net.