“We’ve worked with Measure Marketing for a year now and we’ve seen our SEO improve dramatically, our new website visitors significantly increase, plus we’ve at least doubled if not tripled the leads we get from our website.
Got traffic but it doesn’t convert? Perhaps, you need to see how your site design can influence conversions.
Boosting Lead Generation for a B2B Manufacturing Company Through Advanced Marketing Techniques
In the early 1980s, a pioneer introduced high pressure – low flow jetting to America and later founded a company that now serves over 40 countries.
Measure Marketing was brought in by B2B manufacturer to empower their family-run business to grow and scale at an accelerated pace. They faced several challenges, including an overall website design and navigation that lacked branding and accessibility, making it unappealing to consumers and resulting in low page engagement time.
To address these issues, we optimized the entire website and navigation, transforming it into an aesthetically appealing and user-friendly platform. Not only these challenges were faced, but also encountered a range of technical issues, which included:
After understanding their goals, defining their needs, and learning about their ideal customers, an in-depth discovery process was formed to truly understand their customers, their behaviors, and their needs. We then performed a detailed competitive analysis on keyword research for organic search placement, organic searches, and where they currently rank.
Calls Generated
Forms Filled
Website Visits Per Day
Referring Domains
Backlinks Count
Keywords Ranked Top 3
Keywords Ranking in The US
Analyzed our consumer personas to create our target audience in order to gain understanding to what, how and why they are searching for a product.
We designed the content to fulfill user needs and was purely focused on the topic and not on keywords.
Research around long tail keywords + user needs and not only focusing on high search volume ones.
Added a relevant schema such as organization, FAQs, blogs, and more.
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