Helping you Build Engaging Relationships for Increased Outcomes
Your service is changing lives and creating an impact. Let us help you reach your audience through clearly articulated marketing goals and scalable, integrated, inbound and digital marketing initiatives that build brand awareness, generate and increase the flow of customers and strengthen client relationships to support overall business growth.
With the Internet the shift in “finding information” has evolved. With the study conducted in 2011 by Paw Research Centre clearly states that 80 percent of Internet users have looked online for answers to their health questions.
In spite of this growing number, most healthcare companies shy away from creating compelling online content because of their industry’s extensive regulations. We understand that the ramifications of misleading or incorrect content are much greater than if you were a business-to-business company.
However, embracing content marketing by working with an experienced healthcare marketing partner can lead to significant gains.
Know what answers your target audience is looking for
Developing Buyer Persona
You must know your target audience inside out
Develop a Content Strategy
Identify Company’s thought leaders
Involve your employees
Share, Curate other reputable healthcare sources
Expand your networks through strategic partnerships
Create micro communities
Leverage social media groups and delight your online community