The Importance of planning Your Social Media Strategy and Content
January 7, 2013
Social Media Marketing
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Today marketing arena is wide open with new scenarios taking precedence. Traditional marketing strategies and tools alone are no longer considered effective. The future channels for marketing are online marketing and social media marketing; with smart-phones, mobile marketing is also in the reckoning. Smart entrepreneurs – cutting across all business sectors – recognize the importance of planning their social media strategy and content to further their business. Early entrants do steal a march!
Need for effective social marketing strategy
Today customers search for service/products via any social media tools like Google, Facebook pages or via even LinkedIn. Recognizing this, more and more people are exploring strategies to add social media tools to their online marketing services so that they have an edge over people who are yet to understand the importance of social media strategy and content. But it is essential to plan social media management effectively for better promotion of your business.
Crucial steps for marketing via social media
Social networking can be an absorbing activity and if you do not plan well your social media strategy and content, you may get diverted from your goal of social media marketing. Setting explicit, factual, quantitative and well-timed goals is very important. Likewise a suitable action plan also needs to be established. Creating Twitter accounts, Facebook pages etc alone are not sufficient. Finding resources, getting fresh and relevant content for regular posting and interaction with customers are also needed.
Making social media marketing effective
What are important things for staying focussed and making social media strategy and content effective to yield expected results?
Make a schedule of all your social media participations
Set time-frames for posting content in each channel
Keywords appropriate to your product/service in for your niche
Plan your content posting strategy
Who to write for
What kind of content
When to post it
Where to post it
Check for cross posting
Plan for customer interaction
Track results – weekly, monthly
Maximizing strategy and tracking results
When you set up your goals, you should make it demographic-specific to be more successful. Keywords are most crucial tools for successful search engine optimization (SEO) of posted content. With monthly analytic comparisons, you can fine-tune the social media strategy and content posting to optimize results. Prioritize on result-yielding strategies and make all content brand-relevant and brand-promoting as well provide link-backs.
Get to the top early and stay in the lead
With social media presence, content placed there and your blogs becoming proven, dependable, and genuine lead generators for your business, you cannot afford not to implement social media marketing effectively. Under expert guidance of capable social media strategy managers like measuremarketing.com, you can successfully plan your social media strategy and content most effectively and establish your presence in the challenging arena of internet marketing.
Arti Sharma is an Online Marketing Strategist and the founder of Measure Marketing Results Inc. Arti has been helping businesses market themselves more effectively for over a decade. For the past 7 years she has developed her niche in online marketing and now helps businesses of all sizes get found online and convert traffic to leads and customers. Arti has held several workshops and now holds free seminars for local businesses in the Ontario region. You can learn more about registering for these seminars and marketing your business online on her website at www.measuremarketing.net.