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We conducted thorough research on this client’s Total Addressable Market (TAM), Ideal Customer Profile (ICP), and prospect pain points. Using categorized target audience personas, we developed a winning go-to-market strategy.
A nationwide manufacturer of B2B commercial food service equipment, distributes a full range of commercial kitchen equipment such as ovens, refrigerators, ice-cream dispensers and gas rotisseries to restaurants and
industrial kitchens across North America.
This signs and graphics company was founded in Charlotte, North Carolina, in 2019. The founder was new to the signage business but trusted Measure Marketing to push their business from zero to exponential growth in 2 years, through strategic inbound marketing.