This client had a very lackluster brand presence in their category of focus with a weak pipeline to match. With a good product market fit, this brand dialed in on the opportunities awe created for them and realized heavy topline gains from net new logos.
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Recognized as a trusted brand, they needed to scale visibility into their high barrier to entry SaaS offering. As a low-hanging fruit, they didn’t have the right visibility in the market or which prospects would be the right fit for the product. Brand-based bidding and low 3rd party brand presence kept them narrow-focused without realizing the market demand potential for the product in question, leaving pipeline and opportunities on the table.
Alignment with Marketing, Product and Sales teams
Timely Communication + Account Management