Back in the day, law firm marketing was a lot less complicated since most lawyers heavily relied on word-of-mouth and referrals. Other lawyers who were on top of their marketing game delved into print ads, radio and television commercials, and billboards. In this digital age, legal marketing has completely shifted away from traditional strategies. Digital marketing for lawyers is becoming increasingly popular because of its high return on investment with minimal effort. Whether your firm needs help with personal injury marketing, family practice marketing, or other specialties, the right marketing company can help you boost your online presence, gain more clients, and stand out from competitors.
If you have a law firm alongside partners and associates, or practicing in a solo law office, here are some online marketing strategies you can implement.
Your official website acts as a representative and salesperson of your firm or practice. This is why your web design must be clean, attractive, professional-looking, and organized because people tend to associate the quality of your services with it. According to a survey, 75% of respondents claim that the law firm’s website plays the most significant role in deciding the law firm’s credibility and reliability. Moreover, people are quick to close sites that don’t load properly within a few seconds. If you don’t want to lose your all-important prospects and clients, your site should be fast, user-friendly, and easy to navigate on different browsers, screen sizes, and devices. If you want to take it to the next level, your marketing partner can help you learn more about your target audience’s interests and concerns by tracking their behavior on your site.
High-quality content on your website and several social media marketing platforms can bring lots of benefits to your business. The majority of users on YouTube look up videos that educate them. In fact, most internet users are streaming videos than other online activities. On the other hand, blogs are also effective since written details are easier to remember than those discussed verbally. Use these to your advantage by discussing important topics such as when to contact an attorney due to road accidents, child custody Q&As, the importance of having a lawyer when selling real estate property, how the estate of a deceased is divided among heirs, and so much more. In doing so, you’re demonstrating your expertise in specific topics, thus creating a more impressive image for your firm.
With so many branches under the law, such as constitutional law, taxation law, criminal procedure, persons and family relations, among others, you can never run out of topics to discuss. Feel free to conduct webinars and podcasts for aspiring lawyers or curious civilians. These don’t just elevate your brand image but also improve your brand visibility.
Social media is a fantastic avenue for targeted ads. You can select your target audience, such as those who belong to a certain demographic and are interested in specific topics. You also have more control over when and how often you advertise, as well as how much you’re willing to spend for each. You can even direct potential clients to your profiles or your website.
Besides paid ads, you can also regularly post fun and interesting content that encourages engagement, including infographics, news updates, and even law memes. Social media is perfect for making your firm appear relatable and approachable, thereby encouraging clients to go to you for their personal problems. You can also get up close and personal by utilizing the Stories feature to show sneak peeks of a day in your life as a lawyer, photos from when you were a law student, and other less formal content.
These platforms are great for answering simple queries such as contact details, specialties, and business hours. Interested clients often send long and detailed messages in an attempt to seek free legal consultation. Of course, the goal is to bring them to your office to get a proper consultation. Thus, you should send a generic or broad response and encourage them to make an appointment instead.
Having the best website is useless if nobody even sees it. It’s crucial that you partner up with a marketing company with several years of experience in providing effective SEO solutions to help your business rank high on Google organically for certain keywords related to your professional services. From SEO content to link building, all of these play important roles in helping your site reach the first page of Google search results. As an effect, people are more likely to trust your firm over competitors, not ranking as high or those that had to do paid ads instead.
If you want to stay on top of your clients’ and prospects’ minds, investing in email marketing and automation is crucial. Don’t miss the opportunity to become a long-term lawyer, not just for your client but for their close family and friends as well. Update them about certain requirements that need to comply with, important news that might be of value to them, special offers, among other things. Don’t forget to provide personalized emails so that your clientele truly feels that they’re talking to you instead of a robot.
Utilize Google My Business
Like yellow pages in the past, it’s common for potential clients these days to look for reputable law firms and attorneys in their area specializing in their specific concerns. Update your address, contact details, and business hours. Use the review section to your advantage to establish your credibility with potential clients.
Despite having all of these, the real secret to skyrocketing your digital marketing strategies and tactics is Measure Marketing. As industry experts who have helped countless professionals and entrepreneurs, we are confident in providing the best online marketing solutions to make your law firm or office a top choice in your area. Regardless of your area of specialty, Measure Marketing can supply your needs and meet your expectations.