2016 flew by and now that we are in 2017, who realized that we are half way through the second month already. We at Measure Marketing are encouraging our clients to look back on the last 12 months and celebrate things that went well, reflect on those that didn’t, and set goals for this year. Whether you want to add a new social media platform to your digital marketing plan, launch a new product or work on your website SEO – it is high time to set those plans in motion. We know for sure that almost every company wants to experience growth in 2017!
Waiting until too long into the New Year to build your plans for success often means you will start off already feeling behind! Measure Marketing continually works on building strong systems that not only help our digital marketing company grow but also allow us to easily adjust and realign to focus on the goals we set. And of course we wanted to share this wisdom with our clients and readers, so keep reading to find out what is working for us!
Important Practices to Manage and Encourage Business Growth
Know Your Numbers
This may seem like a broad statement but the reality is, the idea of knowing your numbers is a broad category! We’re not just talking about your bottom line but you need to know every single number that relates to your business and what it means.
What are your monthly website page views?
What are your monthly sales?
What percentage of your sales occur online vs. in store?
What marketing tool drives the highest number of conversions?
Those are just some examples of numbers that every business owner needs to know, and know well. How can you know where to move or what to do next if you don’t know where you are? Build a system that provides transparency and easy access to all your numbers.
Don’t Forget to Promote Yourself and Your Brand
It doesn’t matter what industry you are in, your business can’t grow if people don’t know about you! It can be hard to determine what marketing and branding tools will work for your business but this is where social media and an integrated marketing plan come into play. There are so many platforms for businesses to use to increase awareness – if you aren’t taking advantage of these impactful tools, get started! Working with a digital marketing company can help you build a system that will continually put your brand in front of your customers.
We’ve mentioned that you need to know your numbers when it comes to your content and marketing efforts. But what do you do with those numbers? Businesses need to know what blog content is engaging customers, what your most read content was and what fell completely flat. Great content can be recycled and reused in the coming year and you can tweak other content to work harder.
Knowing what worked for you will help you build your content calendar for the upcoming year. Content curation should be part of all business marketing plans in 2017.
Know Your Ideal Client
Are you sure you are marketing to your ideal clients? How do you know? When was the last time you took stock of what your dream client profile was? Your marketing efforts may be ineffective for your goals if you aren’t attracting who you thought. Regularly evaluating client profiles and understanding what makes them tick is a necessary step to achieving business success.
Hire the Right People
Many people worry too much about finding people to hire with the exact skill set you are looking for. Forget about it! Finding someone to fit the company culture and who has the right personality for the job is the bigger key for hiring success. Skills can be taught but personalities can never be changed. Ensure that your current hiring system produces the right kind of hires.
So, how many practices that we’ve outlined above does your company have in place? As we are over a month into the New Year, maybe it is time to reflect, make changes and get set up for your best year yet.
When things aren’t working anymore, it’s time for change. Just because you’ve always done something or done it a certain way doesn’t mean it is always going to be beneficial to your business. Trends will change, the economy will change, your businesses offerings will change – you have to change your systems too or face being left behind.
Measure Marketing is looking forward to a successful 2017 as we continue to welcome new clients and deepen relationships with our existing clients. Knowing and implementing strong practices to help our business grow allows us to assist local Oakville and Mississauga companies with SEO, Internet Marketing, Social Media Management, Inbound Marketing and more. We want to help your business thrive in the coming year and we’re ready to help you build the digital marketing plan you need to do it – contact us to get started!
Arti Sharma is an Online Marketing Strategist and the founder of Measure Marketing Results Inc. Arti has been helping businesses market themselves more effectively for over a decade. For the past 7 years she has developed her niche in online marketing and now helps businesses of all sizes get found online and convert traffic to leads and customers. Arti has held several workshops and now holds free seminars for local businesses in the Ontario region. You can learn more about registering for these seminars and marketing your business online on her website at www.measuremarketing.net.