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Targeted Display Advertising is a measurable, cost-effective tool to implement marketing campaigns that generate targeted website traffic, to attract both new and repeat customers. The goal of any business is to connect with its audience on the platform that is most profitable by being present where its target market is. Display target advertising helps to do this effectively and efficiently. The fact is not all website visitors convert during their first visit. To make sure that these prospective buyers are not lost, retargeting those helps by tracking them and showing them your ads, even when they visit other websites online. Display retargeting is an innovative strategy that can be leveraged as a powerful tool to maximize your marketing ROI.
Let’s say a visitor arrives at your website. She browses around, learns about your services and products but for some reason, leaves without actually buying anything. By using customized retargeting display ads you can keep your brand on top of her mind, attracting her back to your site to complete the sales cycle, no matter what stage she was in.
The best part about retargeting is retrieving lost leads by bringing back prospective buyers who left without buying, putting them back in the marketing funnel.
Targeted display advertising can be based on different goals such as profile targeting, where you can target your audience in relation to their age, gender, location, time, and so on, or behavioral targeting where you show your ads to visitors who need your products, depending on their most recent online activity. Retargeting is aimed at visitors who have visited your website but left without buying.
Display advertising’s biggest advantage is improving brand visibility since it allows you to target a user who has already interacted with your website, helping you boost conversion rates.
Now let’s look at yet another aspect of targeted display advertising. Your business can either target users, or target sites. When you target users, your ad follows them wherever they go online. By targeting sites, you show your ads to whoever visits that particular site.
Depending on the type of business you are in and your marketing goals you can use either of the above or a combination.
Display targeted advertising can bring excellent results for both B2B and B2C advertisers seeking to increase brand exposure, targeted traffic and increased sales.
To know how you can leverage retargeting and targeted display advertising, call us for a discussion today at 1-888-569-3032!
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