Small and medium businesses often have limited budgets and resources when it comes to marketing. While that can feel like a challenging circumstance, it doesn’t have to mean poor results. By focusing on inbound digital marketing, a cost-effective option, even the smallest or newest business can experience a positive impact on the bottom line.
Attracting more visitors to your site and to your business may be difficult if you’re simply using standard online options. If you want to take your efforts to the next level, working with a digital marketing agency can be the key ingredient to helping you harness the power of inbound digital marketing. With business owners reporting better revenue growth thanks to digital marketing strategies, it’s no wonder that more and more companies are shifting their budgets away from traditional marketing.
Are You Missing Out On These Opportunities To Increase Your Traffic?
Digital marketing offers so much more than banner ads and email. From social media marketing to focus on your website’s SEO, businesses have so many options when it comes to taking advantage of digital strategies to drive traffic to their site. Let’s take a closer look at four options that will help you achieve stronger results.
- Develop A Top Notch Content Strategy.Content marketing offers so many creative ways to share information on your products or services. In addition to blog posts, content marketing can also include things like infographics, eBooks, white papers, case studies, and audio or video productions. Because digital marketing continues to be so visual, make sure you are integrating video, images and graphical elements in your content too.But with the vast array of competitors you might be up against, know that simply putting up ordinary types of content will not deliver the results you need. You need to create powerful content that your target audiences will read or view and then like and share. It can take some time to determine what type of content resonates best with your audiences, which is why even small companies often work with a digital marketing agency to help them create an effective strategy.
- Use Geo-targeted Online Advertising.Thanks to all the developments in the technology field, businesses can now target their online ads by using the geolocation of a website visitor and delivering different content to that visitor based their location. You can create niche audiences that are as broad as a specific country or as narrow as a postal code. Geo-targeting can increase engagement and conversion rates and provides strong analytics for measurement and personalization. This is one of the biggest benefits online advertising offers than simply just isn’t possible with traditional media.
- Create Multi-Channel Digital Marketing Campaigns.
If you want to boost your results, your business needs to know how to implement a multi-channel digital marketing strategy. Staying connected and engaged with your targeted audiences is crucial for success, so it’s vital that you use multi-channel campaigns. A multi-channel route offers consumers multiple options to view and learn more about your business before making the final decision to purchase a product or service. A study in the Harvard Business Review shows that consumers connected through a multi-channel approach will spend four times more than other customers. Could your mobile, social media marketing, and video marketing use some revitalization to have a better impact on your sales?
- Try An Influencer Marketing Campaign.Influencer marketing is marketing that focuses on using key leaders that align with your company and your products to drive your brand’s message. Rather than marketing to a wider audience, you pay influencers to spread the word for you by sharing their experience and their thoughts on your brand to their specific audience. While some people still consider this a relatively new marketing tactic, it has proven time and time again to be an effective one. Most businesses report that the customers they acquired through this channel are both loyal and engaged.
Maximize Your Inbound Digital Marketing With Measure Marketing
Most businesses do know that they need to up their game when it comes to digital marketing. The problem often lies in having the expertise and the time to get an effective strategy up and running. Hiring a digital marketing agency is an extremely effective way to execute your new strategies, even on a limited budget. Measure Marketing can work with you to deliver digital marketing strategies that will help you get the leads and results you want. Old marketing strategies simply no longer work. Measure Marketing can not only help you adapt to the new digital world, but we’ll also help your company thrive in it too! Contact us to request a consultation.