In this episode of Fuel Your Marketing, Arti Sharma speaks with Esther Hall, Head of Marketing at Stäubli, about what it really takes to thrive in B2B industrial marketing, where sales cycles are long, global, and built on trust.
What you’ll learn in this episode:
- Why educational content is the foundation of strategy in manufacturing
- How to build brand trust in a slow-moving pipeline
- Adapting messaging for global markets and regional cultures
- How AI is changing how buyers gather information
- Why solving the right pain point is everything
- Actionable ways to leverage customer feedback in strategy
💡 This conversation is a must-watch for B2B marketers, manufacturing leaders, and CMOs navigating complex, technical industries.