How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that’s making big waves in CPG. 💡 Megan reveals how Rawcology is scaling through:
- Authentic storytelling & community-first strategy
- Creating emotional connection in the age of AI
- Leveraging influencer marketing & organic content
- Data-driven decisions & feedback loops for growth
- Getting customer reviews that actually convert
- Focusing on what works, instead of chasing every trend
Whether you’re a founder, CPG marketer, or brand builder, this episode will inspire you to think big, stay focused, and grow with intention.