FYM Ep. 54 – How Small Brands Win Big: The CPG Marketing Playbook

How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that’s making big waves in CPG. 💡 Megan reveals how Rawcology is scaling through:

  • Authentic storytelling & community-first strategy
  • Creating emotional connection in the age of AI
  • Leveraging influencer marketing & organic content
  • Data-driven decisions & feedback loops for growth
  • Getting customer reviews that actually convert
  • Focusing on what works, instead of chasing every trend

Whether you’re a founder, CPG marketer, or brand builder, this episode will inspire you to think big, stay focused, and grow with intention.

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