In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold.
Topics we cover:
- What most B2B brands still get wrong about GTM
- Courageous marketing vs best practices
- How storytelling elevates your message
- The shift from B2B to human-to-human marketing
- Product vs content marketing: The separation that matters
- Tips for modern GTM motions & prioritization
- Leadership, team empowerment & avoiding burnout
Whether you’re a founder, CMO, or marketing leader—this is a masterclass in bold brand building.