In this insightful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience’s perception can make or break your business.
This episode covers:
- The 4 H’s of the Perception Formula: Heuristics, Hormones, History, and Heritage
- How emotional triggers (like cortisol & dopamine) impact buying decisions
- The hidden power of brand mindshare—and how to earn it
- How AI is changing marketing trust and discoverability
- Why human-first storytelling still wins in an AI-driven world
Whether building a brand or scaling a startup, this episode delivers timeless strategy and practical insights to elevate your GTM game.