In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently.
✅ Key Takeaways:
- Hiring for success: What makes a top-performing sales team?
- How to balance inbound, outbound & partnerships for sales growth
- Customer retention: The #1 metric for sustainable business success
- The power of strategic partnerships & aligned ICP
- AI & automation: When to use it (and when to be cautious)
- Leadership insights: Motivating teams for long-term growth
💡 Looking to optimize your GTM strategy & scale your startup? Tune in for expert insights & actionable strategies!