FYM Ep. 45 – Winning Through Team Alignment: GTM Strategies in Action

In this episode of Fuel Your Marketing, Arti Sharma sits down with Andrea Bumstead, a customer success powerhouse with 15+ years of experience scaling SaaS companies through retention, expansion, and customer advocacy.

They dive deep into:

  • Why sales and marketing teams should aim to be “best friends”
  • AI’s role in the future of customer success & GTM
  • Breaking down silos between sales, marketing & customer success

Looking to scale smarter and reduce churn? Then tune in for expert insights on driving growth through team alignment strategies!

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