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Pipeline Calculator

Step 1: Fill in the following fields

Fill in the following fields with your company’s data:

Annual Revenue Target ($): Your desired revenue for the year.
Average Deal Size ($): The average value of a closed deal.
Lead → MQL Rate (%): Percentage of leads that become Marketing Qualified Leads.
MQL → SQL Rate (%): Percentage of MQLs that become Sales Qualified Leads.
SQL → Opportunity Rate (%): Percentage of SQLs that become sales opportunities.
Opportunity → Closed Won Rate (%): Percentage of opportunities that result in closed deals.
Traffic → Lead Rate (%): Percentage of website visitors that convert into leads.

Step 2: Calculate Pipeline Requirements

Step 3: Book a call with Measure Marketing to talk strategy and execution.

Annual Revenue Target ($)

Average Deal Size ($)

Lead → MQL Rate (%)

MQL → SQL Rate (%)

SQL → Opportunity Rate (%)

Opportunity → Closed Won Rate (%)

Traffic → Lead Rate (%)

Review Your Results

Closed-Won Deals Needed -

Opportunities Required -

SQLs Required -

MQLs Required -

Don’t know your metrics and conversion rates?