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Instagram has more active monthly users than any other social media platform. That one simple fact means that your business is missing out on a significant amount of engagement and interaction with your customers if you aren’t using the platform correctly, or even worse, not using Instagram at all!
For most businesses, using Instagram as part of your digital marketing strategy is an essential element. That being said, there is so much more to using the platform effectively than just simply setting up an Instagram account. By understanding how Instagram works, and what your business can do to maximize your results, you really can join the ranks of the businesses who are experiencing powerful growth thanks to this social media tool.
But before we get into how to maximize your reach with Instagram, let’s start at the beginning. If you want to increase your Instagram reach, first you have to be clear on what reach on Instagram really means.
When it comes to any social media platform, reach refers to the number of unique people who see your content. More specifically, there are two types or reach:
Organic Instagram reach is much more difficult to achieve, but it’s also much more beneficial and can help you maximize the results you see from Instagram.
When it comes to increasing your reach using any social media tool, engagement should always be the leading principle in your strategy. Creating content that engages your audience will ensure that your posts appear on the top of your followers feeds, which encourages conversation and inspires people to comment or like your posts. Take a look at the following tips that can help you make the most of your Instagram presence.
The number of likes and comments received right after posting content is extremely important. If the initial round of engagement is high, you have a much better chance of Instagram pushing your post higher in the feed.
If you have an Instagram business account, make sure you make the most of your Instagram Insights to learn when your followers are the most active. If you don’t have an Instagram Business account, try using Iconosquare, Buzzsumo or Sprout Social to help you analyze when your target follower group is the most active.
Hashtags are extremely important when using Instagram. They help users discover your content and they help you analyze the performance of your Instagram posts and campaigns. Hashtags come in three different forms – trending hashtags, general hashtags and industry-specific hashtags.
The key lies in finding the most popular hashtags that align with your industry, your business, products and services to boost your Instagram reach and help you connect with a wider audience to increase your organic reach.
At the heart of its design, Instagram is a social network. It was created to allow people, brands, and groups to interact with each other. So, if you want to increase your organic Instagram reach, be social! Social media algorithms are set up to encourage genuine and positive behaviours. Here are some specific ideas on how you can engage and be social with your followers:
Instagram Stories give you a chance to show a more human side to your company. Content such as behind-the-scenes footage or conversations with employees can be a great way to generate some additional exposure for your brand. Keep in mind though, that Stories are based on an algorithm too, so it’s critical to post regularly and deliver valuable content. For those interested in taking your Instagram Stories to the next level, check out Instagram Story Templates from Unfold or Adobe Spark Post.
It’s also important to note that Instagram Stories are shown above the news feed. This means that your company logo will be the first image people see when they log into Instagram, so be sure you’re not missing that opportunity to increase your brand visibility!
Even if you are using all our top tips to increase your organic Instagram reach, having a great Instagram Ad strategy in place is actually another tool that will support the development of a solid organic following.
To start, choose an already existing post, choose a target audience and then promote it with Instagram Ads. The engagement rate for the post will rise, making it organically rank better. In deciding which post to promote, take a look at your Instagram analytics and identify a post that has generated a high engagement rate.
There is so much potential when it comes to using Instagram to grow your business. But if the information presented above makes you feel overwhelmed, you’re not alone! Understanding and executing all there is to know about Instagram is a big job, and one that most business owners struggle to do alone.
If you are serious about using Instagram to your benefit, consider investing in a team that can really make social media tools work for you instead of simply spinning your wheels. Measure Marketing can help you create and share valuable content that will encourage engagement and help your business stand out from the rest. If your current social media efforts aren’t giving you the results you want, it’s time to review your strategy and make some changes. Contact Measure Marketing to find out more about how we can work together. Request a consultation to get started.
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