Email marketing has been around for quite a while and remains a solid choice when creating a B2B digital marketing strategy. However, while email marketing is still part of the conversation, its potential impact and optimization have been overshadowed by trendier and newer options for B2B online marketing. You guessed it – we’re talking about social media and content marketing. While it is a good idea to learn about and capitalize on new opportunities to effectively market your business, we want to remind you not to forget about a tool that has a proven ROI!
The fact is, sending out digital marketing emails is still a highly effective practice, and one that we maximize for B2B marketing for our Toronto and GTA clients. Like any tool, you have to know how to properly use the power of email marketing in a B2B digital marketing strategy. Undervaluing the opportunities that exist for B2B marketing using email marketing is a mistake we don’t want you to make! So whether you are new to using digital marketing email or think you’ve got a pretty effective system underway, keep reading for tips and best practices that can boost your B2B online marketing results.
It doesn’t matter what business you’re in, these tips are universal. The secret to creating effective and engaging digital marketing email campaigns lies in the value you are providing to the reader.
As mentioned, the simplicity of email marketing is one of its strong points, but that doesn’t mean that you can just walk away once a digital marketing email campaign is sent out! Be sure to examine the analytics that a campaign will provide, and then use that information to improve your future subject lines, segment your audience, and clean up your subscriber list.
If your company wants to get serious about email marketing, contact Measure Marketing and set up a free consultation. We can guide you on how to implement our B2B email marketing tips and help you create stronger, more effective emails. Working on B2B marketing with Toronto, Mississauga, and Oakville clients from all industries, we have experience that can help you build a digital marketing email system that will save you time and help you build positive, profitable results.