Establishing a digital marketing strategy is a crucial part of any company’s overall marketing plan. The start of 2014 represents a fresh slate, a time to set new goals and implement new strategies to maximize ROI and make the most of the ever-increasing opportunities the Internet can provide in terms of sales conversions for your company. If you haven’t done so already, now is the time to establish your goals, set targets and start tracking and analysing your achievements.
Most people understand that the digital domain has everything you need to boost your sales by engaging customers and making them aware of your website and products as well as tracking progress. But it’s evolving fast and difficult to keep track of if you’re busy running a company.
A good starting point is to understand that ATTRACTING customers NOT interrupting them is the way forwards. The Internet allows people to search for exactly what they want so you need to be easily found. Is your website consistently in the top 10 search results? If not, the chances are you’re not being found and your site needs to be optimized for the search engines.
Once found, you must ask:
1. Does my website grab people’s attention and allow them to immediately find what they’re looking for?
2. Are we maximizing the chance that visitors will convert into customers?
3. Is my website visually appealing?
4. Does it provide the right mix of content?
5. Is it conveying the right messages and branding to optimize sales?
Recognize also that mobile is becoming more and more popular and will continue to outsell PCs in 2014. This means your website should be responsive. In other words, a Responsive Web design automatically changes to fit the device you’re reading it on. Today’s busy consumers don’t have time to resize and stretch information.
The explosion of social media platforms, the likes of twitter, Facebook and LinkedIn, also means that it’s imperative for companies to jump on the bandwagon if they don’t want to be left behind and leave money on the table for competitors to grab. Connect and engage with customers on these interactive social platforms to keep your brand out there and to receive essential feedback direct from customers to help you evolve your products and boost sales.
Investing money in advertising to drive traffic to your site is another popular option to boost profit. Pay-per-click (PPC) advertising is an Internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a search engine or a social platform) when the ad is clicked. It is a highly effective and targeted lead generation method to drive website traffic that converts into sales.
In the midst of all this, don’t forget to integrate content and email marketing into your marketing mix. As per recent studies, email marketing and creating relevant content will remain the leading marketing techniques in 2014 to nurture your leads.
If all of this is making your head spin, you’re not alone. The good news is that Measure Marketing can take the weight off your shoulders. We have the infrastructure and expertise to handle all of your digital marketing requirements, from creating a responsive website to handling your PPC campaigns. We can either work alongside you or independently. Please give us a call on 1-888-569-3032 today to schedule your Internet marketing consultation.
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