Inbound for Manufacturing Companies:
Leverage Inbound Marketing Strategies to support your outbound marketing initiatives for better returns.
There is a common perception within the manufacturing industry that clients typically don’t refer to content marketing before making a decision. Reason being that speciality manufacturing is largely comprised of experts, professionals, and industry insiders who are already seeking their products.
The most common question we get is “Why would people want to hear about this product?” And the answer is; because speciality-manufacturing experts are aware of the need and in most cases are doing researches before finding the right manufacturers.
The bigger question is are you being found?
Especially, if your product is being evaluated through a specifier or an engineering firm who is referring to online sources, to find the right company or the product for their next RFP submission.
After all, the boomer generation is exiting the job market and more savvy Generation X professionals are joining the workforce and making decisions. As you already may know that Generation X and Millennials rely on the Internet to find information, and hence having a strong online presence and content foot print is no longer optional. Let inbound marketing support your other marketing initiatives and build increased credibility, trust and educate the decision makers.
Ready to retire traditional marketing tactics like print ads, commercials and cold calls and time for the next generation of marketing: inbound?
Let us help you accelerate your marketing efforts through relevant content and demand generation strategies and navigate your clients through each stage of the buying process.