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There are so many platforms available to get yourself out there and engaging others. But we all know that one of the biggest contenders is LinkedIn. It’s a vibrant, adaptive, professional platform and in the new year, it’s going to be more important than ever to have a solid grasp of how to use it to your advantage.
People call it the new Facebook but I think that does the platform a disservice because while both may be social networks, LinkedIn has always had a bit more class to it. This is inherent in its design because it’s a professional network, not just a social network. This is also why I feel it’s not fair to call it the new Facebook because the approach to each is different.
Without going too far into specifics, it’s safe to say that a large amount of the content you see on Facebook would never go on LinkedIn. Sure, some employers make a point of looking at someone’s Facebook when considering them for a job, so you should act like it on there, but the notion that a future employer might be looking at your profile is far more apparent on LinkedIn.
If they had dress codes, Facebook would accept pajamas, while LinkedIn would require business casual.
While it might just be my opinion, if LinkedIn is the new Facebook, it’s the new, classier Facebook.
Now with the new year, you may be wondering, how can I use this new, classier Facebook to my advantage?
The platform is trying to get into the live streaming craze with their implementation of LinkedIn Live. It’s not fully up yet, but you can apply here to use it and test it out. What better way to stay ahead of the crowd than to be one of the flagship testers of the newest, shiniest tech?
Besides getting on the cutting edge with LinkedIn Live, publishing content on LinkedIn is also a good way to utilize the platform.
I’m not talking about just making a small post here and there, I’m talking about posting a whole blog on LinkedIn, not just linking to one. If you already have a blog, you don’t have to come up with new content, you can copy-paste from your blog onto LinkedIn and still get good results. Though creating more original content is always a good idea if you have the time for it.
Whatever you do post, you’ll also want to make sure you tag it or even tag people relevant to it. Tags are one of your best ways to passively get attention to your posts.
There are also some active ways of getting more traffic and interest in what you do on LinkedIn.
Depending on the size of your network and how you engage with them, you may have an untapped resource.
A lot of people don’t like to ask for something from others, whether it’s help, favour, advice, money, or time. Most people want to appear completely self-reliant. This is, of course, admirable until it starts to get in the way of progress. People have always gotten ahead by working together. It’s for this reason that you need to start reaching out to your network. Here are some ways to do so:
If you’re looking for someone to collaborate and/or partner with. Put a post out saying so! You never know who in your network is looking to team up. If you know people who are involved in whatever it is you want to work on, tag them and encourage them to tag people they may know who would also be interested.
Are you publishing a post that you want to make sure gets a lot of attention? Try talking to your connections and see who’s willing to share the post and maybe even tag other people when they share it. It’s not necessary to do this with everyone in your connections, but you’ll want to look at who is most active and has the most influence.
If you’re doing this with work colleagues, make sure they jump off the Wi-Fi so the posts aren’t all from the same IP address.
In general, LinkedIn is a pretty engaging platform, and most other users and business owners aren’t going to resent you for asking for these kinds of things but do try to keep in mind who will be receptive. There’s no use getting on someone’s bad side that you know isn’t going to want to be involved.
Some other good tips to keep in mind:
Change your Connect button to a follow button. Adding the extra hurdle has a chance of improving your connections and discouraging spam.
Don’t just always pitch your sales, ask people what they need. It’s a good way to learn and no one likes to feel like they’re constantly being told to buy something.
Don’t try to make everyone happy. Just worry about the people who can relate to you and your business. Your content doesn’t have to have value to everyone, just to the people you want to connect and work with.
In 2020, make sure you make a point of not being afraid to ask others, innovate, and disrupt the platform a little. Keep your content fresh and new and try to publish it on LinkedIn here and there.
If you’re still having trouble, or just want to go deeper with your LinkedIn strategy, we do offer social media management. Contact us and we can discuss how to better leverage your LinkedIn.
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