What is Google My Business and Why is it Important?

Google My Business (GMB) is a free tool provided by Google that allows businesses to create and manage their online presence. It provides a business with a listing on Google Maps and the ability to appear in the Local Pack. 

The Local Pack, otherwise known as the Google Map Pack, is an impactful section of GMB’s local search results. It showcases approximately three to five of the highest-ranking local listings for your location, or the location searched for, along with the businesses’ contact information, website link, customer reviews, and other helpful information.

You may be asking why the Local Pack is valuable for your business. Did you know nearly 1 in 3 searches are location specific and that Google is the #1 search engine used? Optimizing Google My Business with the Local Pack is an excellent SEO strategy to improve your search ranking and the visibility of your business online.

Google My Business is important for:

  • Increased visibility: A GMB listing can increase a business’s visibility in Google search results and make it easier for potential customers to find them.
  • Better search engine rankings: By providing Google with accurate and up-to-date information about the business, it can improve a business’s search engine rankings.
  • Improved customer engagement: This can help businesses can engage with their customers and build a positive online reputation by customers leaving reviews, asking questions, and viewing photos.
  • Valuable insights: GMB provides businesses with insights such as how customers are finding them, how many people are visiting their website, and how many phone calls and directions requests they are receiving.
  • Cost-effective marketing: It is a free tool, making it a cost-effective way for businesses to improve their online presence.

Why Do You Need Us to Improve Your Google Business Profile?

Now that you have been introduced to this excellent online marketing tool, the next step is understanding how to use it to benefit your business. We know that running a business is difficult and time-consuming, so adding another task to your to-do list is not ideal. Learning a new tool takes time that you may not have, which is why our Toronto agency is only one call away from helping to boost your business.

We believe your next customer is only a click away. Instead of waiting for potential customers to find your business, we can lead them to you by enhancing your Google Business Profile with our Google My Business SEO services. SEO, or search engine optimization, is the process of increasing the quantity and quality of traffic seen by a business’s website by optimizing the website’s content. 

By integrating keywords into your website content and expertly using the insights generated by GMB to drive growth, we make sure your business is showing up in the Google Business Profile Local 3-Pack. Being one of the high-ranking local searches is essential in driving traffic to your website, increasing sales, and making your business known in your community. Also, we target unpaid traffic through SEO, which originates from a multitude of searches, such as images, industry-specific words, geographic location, news, or videos. So, instead of targeting potential revenue from one place, we explore every option to enhance your sales and traffic volume.

The best businesses know that their marketing strategies must evolve with ever-changing consumer trends to stay competitive. Not sure how to go about it? Let us stay on top of trends, update your local search engine optimization, and maximize your business’s presence for you. Not only will our SEO services boost your business, but it will also increase your customer support and engagement, which shows your customers that you care about them. Take advantage of our support and go the extra mile to retain your customer base and entice new customers.

We will provide you with a comprehensive, critical marketing strategy that aligns with your business goals, as well as monthly updates to track your progress.

Let’s Work Together to Boost Your Business

At Measure Marketing, our goal is to generate leads and results that you can measure. By working with businesses of all sizes and types, we are experts in using digital marketing solutions to attract success, foster growth, and create delight.

The following are the services that our Toronto agency provides:


Utilize search engine optimization to ensure that your business’s contact information, store locations, customer reviews, and much more are easily accessible and suggested in local search results.

Content creation

Have our expert content team at your disposal to create engaging, customer-friendly content using the right keywords to drive GMB traffic.

Paid Media

Elevate your marketing strategy with paid-per-click advertising to increase your search result success and thus website traffic.

Web design

Make your online presence unforgettable in this digital revolution by investing in an eye-catching, professionally optimized website.

Persona development

By understanding what motivates, compels, and catches your potential customers’ attention, we can target your marketing specifically to these customer personas.


As it grows rapidly, e-commerce is an effective way of accessing and gaining potential customers for your business, especially as we know how to draw their attention.

There is no “one size fits all” for business marketing solutions, which is why we devise and implement an individual, critical marketing strategy that best aligns with your unique business goals. It is very easy for a local business to get lost in cyberspace as it struggles to rank highly for keywords – we make sure your business doesn’t fall into this trap.

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