When it comes to marketing your business on the Internet and really getting noticed, one name beats all others: Google. When it comes to digital marketing, essentially if Google says, “jump,” you should be asking, “how high?”
That’s why it’s always crazy to see businesses that have websites and aren’t fully utilizing Google Analytics tools, or even worse they aren’t using them at all. If you had to pay, I’d understand, but it’s absolutely free. So why not make the most of it? Any revenue as a result is pure profit!
So, for the uninitiated, here’s five good reasons to get going with Google Analytics:
Now I know I talked earlier about how it’s crazy for businesses with a site nowadays to not be using analytics, but I do get that that sort of work just isn’t everyone’s strength. Some business owners are all about sales and in-person interaction and web analytics just isn’t for them. That’s why we offer to handle Google Analytics for you here at Measure Marketing, after all! In fact, if you’re excited about what I’ve laid out here for you about Google Analytics, but you just know it’s not something you’d be able to handle on your own, don’t hesitate to give us a shout so we can find a way to make the most out of your site. Or feel free to reach out to us on one of our social channels, even if it’s just to say hi.