Strategic internal linking is a powerful SEO technique that can be used throughout a website, but is also especially relevant when it comes to content marketing. Specifically, internal linking used as part of your content marketing strategy can be one of the most straightforward and simplest ways to experience improvement in your SEO. If you’re looking for support with content marketing in Mississauga, know that our team at Measure Marketing can help you create an internal linking strategy as well as provide your business with ongoing content marketing support.

As mentioned, creating great content and then using an internal linking strategy are key elements in a successful SEO plan. However, before you get started, take the time to understand internal linking best practices, as well as top tips so that your efforts will result in an increase in traffic to your website. Effective content marketing for Mississauga businesses should include a well-rounded approach that emphasizes quality and that integrates internal linking opportunities with top performing blog content.

5 Reasons Why Internal Linking Is Important

Simply put, internal linking strengthens and improves the overall search-optimized value of a website by providing clear paths for data ranking tools, prolonging sessions for users, and by creating a strategic network of web pages and blog posts. Let’s take a closer look at some particulars.

1. Improves navigation.

Including internal links in your website’s main navigation can increase the amount of time people spend on your site, which can boost your SEO ranking. For example, working with an SEO company in Mississauga can help you create an internal linking structure so that website visitors find more of your content that may not be included in the main navigation.

2. Spreads your content

Internal links also help to spread ranking power around your website. If you just published a new page or resource on your website, you can include internal links to that page from other high-performing pages. This will help search engines find and index new content.

3. Keeps visitors on your site.

Bounce rate refers to how many people leave your site after only visiting one page. So, if your website has a bounce rate of 85%, that means that 85 out of 100 visitors leave your site without seeking out more than one page of content. By using internal linking throughout your website, you can encourage visitors to spend more time on your site, and ultimately decrease your bounce rate.

4. Increases page views.

Internal links allow visitors to navigate to other pages on your site rather than just viewing one page and leaving. If visitors engage with more than one page on your website and like what they see, they’ll probably be interested in more content and be more likely to engage with you on other platforms. And you probably guessed it, an increase in page views can help boost your search engine ranking!

Tips For Effective Internal Linking

Now that you’re ready to put internal linking into play, here are some best practices that can help you build an effective strategy.

  •  Use the right anchor text. Anchor text is the highlighted text that people click to visit other pages. In order to give website visitors and search engines a clear idea of what to expect when they click the link, you need to use descriptive anchor text.
  • Create quality blog content. In order to have lots of internal links, you need to create a lot of internal pages.
  • Use natural links. Make sure that your links connect to relevant pages that provide value to readers.
  • Use a reasonable number of links.

Putting these tips to use on your website, and in particular on your blog, will help you build even more relevant content, and in turn encourage visitors to come to trust and rely on your expertise and insight.

Improve Your Internal Linking With Measure Marketing

You can spend a great deal of time looking for internal linking opportunities, but how do you know if you’re on the right path? The expert team at Measure Marketing can create a custom plan for your business and help you reach that next level of success. As a top SEO company in Mississauga, we can help you understand what you need in order to improve your online performance. Contact us today to learn more about working with Measure Marketing.