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Home / Creating a LinkedIn Company Page, You’ll Want to Show Off
You should treat your LinkedIn Company page as an extension of your marketing efforts. Look at it this way: it’s a free marketing medium that Google keeps at the top of its stack, and it’s full of possibilities. Here are a few tips and tricks to optimize your Inbound digital marketing efforts using your LinkedIn company page.
Strategize: What’s going to get you the most attention?
Image & Page Description:
You need grab your audience’s attention and keep it long enough for them to act. The best way to do this is give your audience something of value and make it clear in your images and content you produce what that is. Items of value can range from information on a new product launch that solves one of their needs, an event your company is hosting or an announcement on expanding your team and what that means to them. LinkedIn allows you to easily change your page, so take advantage of this and plan your strategy for the next quarter by outlining what you want to share with the public.
Content Strategy:
What to keep in mind when creating your strategy:
Ongoing Messaging:
Plan how to make your message clear!
Now that you know what you want to promote, it’s time to align your page with your strategy.
Execute your plan
Ensure that your content is easy to find by filling out all sections of the page. Leave no rock unturned.
Get Results
Now that your page is all set up, it’s time to attract users to your content. Get active by engaging clients, employees, industry experts, and partners.
Remember, as with all inbound digital marketing solutions it’s about #human2human interactions: share useful content, engage with your ideal client, and get your employees involved. If your company needs some guidance, contact Measure Marketing and set up a free consultation. We can guide you on how to implement our B2B LinkedIn tips and help you create stronger, more effective profiles. Working on B2B marketing with clients from all industries in Toronto, Mississauga, and Oakville, we have the experience to help you build an Inbound marketing system that will save you time and get your message across.
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We leverage conversion rate optimization techniques and engaging landing page designs to transform your website into a lead generation machine. Our targeted content and user experience strategies are designed to convert visitors into leads.
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