Any business that doesn’t have an easy-to-use mobile site is going to suffer when it comes to online sales. Additionally, if there is any difficulty in the checkout flow or payment processing, you can be certain that many customers will abandon the sale completely. Effectively, that’s like closing the door of a brick and mortar store, just as someone is trying to enter!
Since we know that turning customers away is never the intention, it’s time to make sure that your business is set up to properly service online shoppers. You could be effective using social media marketing and SEO marketing to grab people’s attention, but your website could be wasting your efforts if customers can’t easily shop.
Focusing on inbound digital marketing is all well and good, but part of that strategy needs to include making sure your sales funnel functions effectively from start to finish. Online shopping gives businesses tons of opportunities to encourage customers to add on items, come back for sale items, and learn more about items you sell that pair well with the products they already want. Here are some top strategies and tools your business can use to capture potential online sales.
Consumers are spending more time online shopping than ever before and they are spending nearly as much on mobile devices as they do on desktops. Is your business missing out on online sales? Even if you think your e-commerce strategy is effective, when is the last time you tracked your efforts and results? Examining results is the only way you’ll learn what worked and what didn’t. Need some help? Measure Marketing can help you use your online sales information to strategize and develop a stronger inbound digital marketing and sales strategy. There is no better time to start boosting your sales revenue, so contact us today to get started!