Measure Marketing Results Inc. Earns 2026 Great Place To Work Certification™
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Busology Tech enables transportation agencies, school districts, and private operators to use routing and scheduling solutions for buses. By leveraging the critical operational software and in-vehicle hardware that Busology provides, organizations can deliver outstanding service to its customers and operate more efficiently.
Performance marketing related metrics were key here, but more importantly impact seen in on their sales pipeline in CRM was the most important.
We launched a multi-channel paid media program to position the solution and brand as a clear choice where all their past, present, and future customers congregate. Optimizing Search Ads, Bing, and Capterra, and dynamically adjusting bids to measure the impact on the down funnel channel by channel. This allowed us to identify opportunities between channels and adjust the budget in real-time, resulting in increased efficiency. With product data and UVP, as well as existing customer sentiments and sales objections, we refined ad creative, improving both lead volume and SQL quality.
