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  • North America

At a Glance

A high-pressure hydro jetter manufacturer hired Measure Marketing to boost B2B related sales inquiries and e-commerce revenue from lumbers, airports, universities, industrial farms, municipalities and large organizations with internal facilities infrastructure for maintenance. US Jetting serves over 44 countries across the globe.

Key Metrics

This business needed to increase the number of ICP focused leads they saw. Factoring in historical pipeline conversion ratios & a knowledgeable sales team we knew the revenue would follow

Increase in qualified sales inquires YoY
0 %
Increase in
E-Commerce Revenue YoY.
0 X
Increase in Organic Traffic YoY
0 %

Challenges

  • Difficult to navigate web experience with low organic visibility and little to no inquiries from new dealer networks, carriers and B2B prospects.
  • Minimal e-commerce revenue from existing customers and dealer network.
  • Limited resources to execute on required marketing activities.

Solutions

Measure Marketing researched the business and buyers’ journey by analyzing keywords, competitors and web analytics. Stakeholders’ interviews were also conducted to understand product applications and needs from buyers. The insights were then applied to redesign the website with logical content hierarchy, navigation and internal links. SEO-optimized full-funnel content was added to the website to meet the needs of buyers at various stages of their journey.

Benefits

New customer list for future expansion

New customer list for future expansion

New first time e-commerce customers become repeat customers, which served a databased used for testing offers and winning more revenue.

Expanded Inquires

Expanded Inquires

Expanded inquires from first time potential dealers opened up massive avenues for new business.

Supporting Factors

Analytics lead conversations & strong
feedback loop between teams.

Timely Communication +
Account Management