Measure Marketing Results Inc. Earns 2026 Great Place To Work Certification™

Great Place to Work Logo

NOTICE: We are aware of fraudulent job postings impersonating Measure Marketing, please note we never request payment from candidates and are actively addressing it.

Book a Meeting
  • North America

At a Glance

In the niche market of health services transportation software, companies face a unique challenge: a lack of visibility in their category market to reach their Ideal Customers. This limitation resulted in low website traffic and poor lead generation for the business in this sector. Recognizing this critical pain point, Measure Marketing stepped in with an innovative solution backed by data.

Logo for Momemtm, a company specializing in logo design for other businesses.

Key Metrics

Increase in ICP focused SQLs Year over Year

0 %

Increase in Opportunities

Year-Over-Year
0 %

Opps Value
increased

Year-Over-Year
0 %

Key Metrics

This business needed to increase the number of ICP focused leads they saw. Factoring in historical pipeline conversion ratios & a knowledgeable sales team we knew the revenue would follow.

Increase in ICP focused
SQLs Year-Over-Year
0 %
Increase in revenue from
marketing sourced opportunities.
0 %

Client Background

Health services transportation software solution to improve rider satisfaction and overcome operational challenges in transportation for clients in Managed Care Organizations, brokers, PACE providers in North America.

Challenges Faced

  • Limited resources to execute on required marketing activities.
  • Weak brand presence and product representation in existing category.
  • No Sales Qualified Leads (SQL) to fuel pipeline from cold prospects.

Challenges

  • Limited resources to execute on required marketing activities.
  • Weak brand presence and product representation in their existing category.
  • No Sales Qualified Leads (SQL) to fuel the pipeline from in-market prospects.

Solutions

We positioned the product and brand where all their past, present, and future customers congregate, with the objective of educating them on the product and establishing the client as a trusted provider. Optimizing the website to align with prospect personas with product advantages, existing customer sentiments and sales objections, enhancing relevance and improving both traffic volume and pipeline quality. All while launching precision engineered Search Ads and media campaigns focusing on three primary objectives:

  • Converting cold prospects who are problem-aware into learning about the product.
  • Bringing warmer prospects & contacts back into our digital ecosystem wherever they are on the web.
  • Ready to buy prospects who are very familiar with the client and their solution.

Benefits

New customer developed list for future expansion & back-to-base.

Increased Brand Authority, perceived as a category leader.

Acquired more investment in marketing lead initiatives because of executive level confidence in the program.

Supporting Factors

Alignment with Sales,
Offline Marketing
Initiatives and Product
Teams.

Quarterly Business
Reviews + Strategy

Timely Communication + Account Management