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Home / Canada’s Anti-Spam Legislation (CASL) Law
As of July 1, 2014, CASL will require businesses to obtain either express “opt-in” or implied consent to send commercial electronic messages (CEMs), including emails and certain types of social media messages. Pre-toggled or pre-checked in boxes will not be allowed. In addition, all electronic marketing messages will need to clearly and prominently identify the sender, include the sender’s contact information and provide an unsubscribe mechanism, unless fully exempted from the Act.
Serious Penalties
Organizations that don’t comply with CASL risk serious penalties, including criminal charges, civil charges, and personal liability for company officers and directors, and penalties up to $10 million.
CASL will be enforced in three stages:
Transitional Period
Businesses have a three year grace period after July 1, 2014 to verify and confirm consent to send CEMs, but can still only communicate with recipients with whom they have an existing business relationship.
Canada’s Anti-Spam Law: Key Exemptions
A Commercial Electronic Message (CEM) is any electronic message that encourages participation in a commercial activity, such as an email that contains a coupon or tells customers about a promotion or sale. If your organization sends CEMs, you’ll need “express consent” from recipients before sending them – although certain exemptions exist.
The revised regulations introduce key exemptions for B2B, legal and referral business practices, for telecommunications services (TSPs) and for personal relationships.
Here we summarize these exemptions for you:
Business Practices
Third-party referrals. To qualify for the exemption:
Telecommunications service providers (TSPs)
The new regulations also include two exemptions for TSPs to permit the installation of computer programs without consent:
Key points to Consider
To comply with CASL, you must provide recipients with:
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