Personalized experiences are slowly becoming a crucial element in gaining a competitive advantage. According to a survey, 97% of marketers saw a rise in business outcomes because of personalization.

Creating personalized experiences begins with finding the right target audience. This makes it easier to craft your marketing strategy and put it in motion. Moreover, marketing to a targeted audience creates more valuable engagements and higher conversion rates.

This is exactly what account-based marketing can do for your business. And Measure Marketing is one of the top account-based marketing agencies that can lead you on this journey.

At Measure Marketing, we specialize in account-based marketing, a strategy that begins with identifying the right target accounts for your business. By focusing on a specific, targeted audience, we can create personalized experiences that lead to more valuable engagements and higher conversion rates.

Let us help you take your marketing to the next level. As one of the top ABM agencies, we can guide you on your journey to success.”

What is an account-based marketing agency?

Let us first define what account-based marketing (ABM) is. It is a strategic approach to marketing that focuses on individual accounts. This contrasts with the more traditional approach of targeting large groups of prospects. It’s a powerful way to identify and target high-value leads and drive better results for your business. An account-based marketing agency like Measure Marketing develops programs and strategies focused on high-priority clients. With our amazing tech team, we create a data-driven marketing strategy to help improve your current pipeline and boost your sales goals.

Account-based
marketing at a glance

ABM is a strategic approach to marketing that targets individual accounts, rather than large groups of prospects. More and more marketers are turning to ABM, with 70% of marketers reporting using ABM in 2021. 

As an ABM agency, Measure Marketing brings together sales and marketing teams to achieve the following goals

Lead generation
& branding

Through target account analysis, we help determine which accounts have the highest revenue potential for your business. This starts with identifying what you are looking for by building an ideal customer profile. This describes the company that is best suited for the products or services you’re offering.

Research and expand your knowledge through account intelligence.

Once accounts are identified, we determine who the key stakeholders are in the decision-making process. We help build their profiles for us to gain a comprehensive understanding of the company. This is through a collection of data that measures a prospective account’s behaviour and activity in the market.

Create valuable
engagements.

With account-based intelligence data on hand, we can create personalized campaigns for potential clients. This allows us to skip “qualification calls” and use relevant messaging to meet their needs.

This can be in the form of targeted pitches, creating custom landing pages, personalized events, email campaigns, and more.

Measure campaign
performance

ABM is more than creating valuable engagement with high-value clients. We nurture and develop long-standing relationships with them. This is with the hope of creating more opportunities for business in the future.

We do this by measuring the campaign’s performance at each stage. Data and reporting help identify optimized areas where you can focus for the next round of ABM strategies.

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ABM & B2B marketing services

We have a highly experienced ABM team working with your business to execute digital campaigns, including:

Targeted media buys

Ads that utilize different types of channels

Email marketing

CRM implementation and integration

Creating significant landing pages

Lead mapping

Workflow setup

As your account-based marketing partner, Measure Marketing exercises flexibility in creating ABM strategies. This is because we recognize that every business is unique and want to cater to your specific needs.

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Using your assets to
increase your sales pipeline

ABM’s targeted approach doesn’t just help you find the right clients. It also allows you to determine which of your products or services are fit for your client’s needs. As a result, your business becomes more than just a business – it becomes a solution to your client’s problems. 

Looking for top-notch account-based marketing services in Toronto? Let Measure Marketing transform your business into a necessity for your target customers. Partner with our team today and watch your business grow!

We stand out among
account-based marketing companies

As a HubSpot partner, we combine the expertise of our marketing professionals with cutting-edge AdTech tools to create a unified program that maximizes sales and drives results.

We make use of pragmatic ads which can help your business reach customers who are already in the market for what you offer. This cuts out wasted campaign spending and shortens sales cycles. This targeted approach ensures that more conversions happen so that everyone – both you and your consumers – remain satisfied with their experience!

Explore the world of account-based marketing today. Let Measure Marketing be your partner in creating more opportunities for your business. Click this link to talk to one of our ABM strategists!

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