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Search + Paid Media Programs for Law Firms

Every program combines organic search (SEO), pay-per-click (PPC), and AI search optimization — so your firm gets found however and wherever a potential client is searching. All ad spend passed through at true cost.

Solo & Small Practices — 1 to 3 Attorneys

Tier 1 · Local

Local Foundations

Single office. One practice area. Built to get found in your city — on Google, Maps, and AI-generated answers.

Includes foundational AIO/GEO optimization.

$999 /month

✓ No contract — month-to-month
Recommended ad spend
$500 – $1,000/mo  

Local SEO

  • Google Business Profile setup & optimization
  • Single-location keyword strategy
  • Practice area page creation & on-page optimization
  • Legal directory citations (Avvo, Justia, FindLaw)
  • Review generation system
  • AI Overview & generative search optimization
  • Monthly ranking & traffic report

Local PPC

  • Google Search campaign — city & practice area keywords
  • Ad copy written, A/B tested, and refined monthly
  • Call tracking integration
  • Monthly cost-per-lead report
1 location
1 practice area
Solo / boutique
Tier 2 · Local+

Local Authority

Growing practice. More keywords, stronger presence — ranked in traditional search and cited in AI-generated answers for your city.

Includes expanded AIO/GEO optimization.

$1,799 /month

✓ No contract — month-to-month
Recommended ad spend
$750 – $1,500/mo  

Local SEO — everything in Tier 1, plus

  • Up to 2 practice area pages
  • Full technical website audit & remediation
  • Apple Maps & Bing Places optimization
  • Competitor monitoring (2 firms)
  • ADA compliance audit
  • Grid ranking map tracking
  • FAQ & Q&A content structured for AI Overview inclusion
  • Blog content — 2 articles/month

Local PPC — everything in Tier 1, plus

  • Google Local Services Ads (LSA) setup & management
  • Remarketing campaign to site visitors
  • Landing page optimization recommendations
Most popular
1 location
Up to 2 practice areas

Regional & Growing Firms — 3 to 10 Attorneys

Tier 3 · Regional

Regional Reach

Serving clients across a metro or multiple cities — with a presence in AI-generated answers across your full service area.

Includes regional AIO/GEO and entity-building strategy.

$2,499 /month

✓ No contract — month-to-month
Recommended ad spend
$1,000 – $2,500/mo  

Regional SEO

  • Everything in Local Authority (Tier 2)
  • City + county keyword expansion strategy
  • Service area landing pages (up to 5 cities)
  • Up to 3 practice area silos
  • 4 blog posts/month targeting regional long-tail terms
  • Topical authority & entity-building for AI engine recognition
  • Link building — local press & bar association outreach
  • Competitor monitoring (4 firms)

Regional PPC

  • Geo-targeted campaigns across service area cities
  • Practice area campaign segmentation
  • Google LSA + Search running simultaneously
  • Display remarketing
  • Bi-weekly performance reviews
1 office
Up to 5 city pages
3 practice areas
Tier 4 · Regional+

Regional Dominance

Owning the results across a full region — in organic, paid, and the AI-generated answers your competitors haven’t optimized for yet. Includes full AIO/GEO program — built to be cited by ChatGPT, Perplexity, and Google AI Overviews across your market.

$3,799 /month

6-month minimum commitment
Recommended ad spend
$2,000 – $5,000/mo  

Regional SEO — everything in Tier 3, plus

  • Up to 10 city/community landing pages
  • Up to 5 practice area silos with deep sub-pages
  • Dedicated account manager
  • Attorney profile pages optimized for personal brand
  • 6 blog posts/month + 1 long-form legal guide/quarter
  • Long-form content program structured for AI engine citation
  • Competitor monitoring (8 firms)
  • Core Web Vitals optimization
  • Press release distribution (1/quarter)

Regional PPC — everything in Tier 3, plus

  • YouTube pre-roll ads targeting your region
  • Keyword-level bid strategy optimization
  • Monthly strategy call with PPC specialist
Best for growing firms
1–2 offices
Up to 5 practice areas

Multi-Location & Enterprise

Tiers 5 · 6 · 7

Multi-location, regional expansion & enterprise programs

Firms with multiple offices, practice groups, or active growth plans need a program scoped to their specific markets, attorney roster, and competitive landscape. These engagements are custom-quoted — including full AIO/GEO strategy scaled across every location and practice area. A proposal is delivered within 3 business days of your discovery call.

All tiers include SEO + PPC + AIO/GEO. Ad spend passed through at true cost. Minimum commitments apply from Tier 5 onward.
Request a custom proposal

A note on ad spend

Legal PPC is one of the highest-cost verticals in North America. Keywords in personal injury, family law, and criminal defense routinely run $50–$150+ per click in competitive Canadian and US markets. Ad spend recommendations reflect realistic starting points — your actual budget is set together based on your city, practice areas, and competitive landscape. All spend is passed through at cost with zero markup, and you retain full ownership of every ad account.