In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond.
What you’ll learn:
- Why community is a GTM superpower
- How to turn media into a distribution moat (not a cost center)
- The 4 pillars of community value that accelerate product-market fit
- Why AI helps you scale—but can’t replace human creativity
- Why narrative-driven marketing is your biggest blind spot
- Advice for SaaS founders & marketers on channel focus, experimentation, and growth
Sophie brings a rare blend of VC strategy, marketing ops, content systems, and community design. If you want to grow faster and smarter, this one is unmissable.