In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Communications & Brand Executive (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth.
Topics discussed:
- Why demand generation fails without a strong brand foundation
- How to create customer-obsessed messaging that drives real loyalty
- The role of AI in marketing (and where human connection still wins)
- How to measure brand impact with real business metrics
- Building employee brand advocates & internal storytelling
- Leading marketing through enterprise change, IPOs & acquisitions
- Advice for the next generation of CMOs looking to lead with passion + results
Maureen brings 20+ years of experience across tech, HR, and global SaaS — this is a must-watch for marketing leaders ready to elevate how they connect brand to revenue.