In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remy Frank, currently the Head of Marketing for Oji Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods.
The discussion goes deep into Oji Life Lab’s unique approach to targeting “trailblazers” and early adopters with its digital learning solutions, followed by Remi’s own content-driven demand generation strategies, which include the “Pick a Fight” and “Lead a Parade” methods.
Having done this in her previous role at Thermomix, Remy highlights the need for a marketing automation strategy as a profit center in lockstep with sales and the importance of quality customer data to enable effective personalization.
Her passion for marketing, especially in connecting people with great products, combined with her rich background, makes her a great example for both seasoned and new marketers.
Catch Remy’s practical insights and thought-provoking ideas on how marketers and business leaders might rethink their approach to driving business growth in this week’s Fuel Your Podcast!