We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rates are diminishing, what zero-click and no-click content spaces are, and what we need to do to get a spot in these spaces.