Creating Better Webinars

5 Steps to Creating Better Webinars


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If your business has something to say, host a webinar! These live shows involve collecting and sharing information with your potential customers and clients to showcase the knowledge, experience, and resources your company has to offer.

Hosting a webinar can be intimidating, especially for those who are new to the concept. That’s why we’ve created this helpful list of tips and tricks to help businesses prepare high-quality webinar materials and improve their hosting abilities.

1. Share Relevant and Useful Information in Easy-To-Follow Ways

You may be sharing a large amount of content and data in your online seminar. It is important to ensure that you are sticking to what is relevant to the viewers while cutting out any filler or unengaging material. Webinars can be long, and you need to keep your clients attention to succeed. Use tools like Grammarly or SEMrush to check your estimated engagement.

You should also record your online seminar sessions and offer them to potential clients or customers who were not able to attend and even those that did. This way, your webinar will live on and continue to support your audience well after the call has ended.

To reach a larger audience, you’ll want to consider omnichannel live streaming for your webinars. LinkedIn live, Instagram lives, and YouTube can attract and engage a variety of different audiences based on their preferences of channels to use. There are a lot of tools available where you can pre-record your webinar and make it available on demand. We find that Zuddl is a free webinar tool that accomplishes this. In addition, Webinar Geek can help you captivate your audience for your next virtual event.

2. Provide Yourself with the Necessary Tools and Technology (And Know How to Use Them)

We’ve seen more than enough viral videos of virtual meetings going astray. From filters being turned on accidentally to toddlers charging in through the door in the background. It’s all great for a laugh now but you don’t want accidents to be the key takeaways from your webinar.

Nothing brings a webinar to a screeching halt like technical difficulties. Sometimes, these are unavoidable and require patience, but often they are brought about through a lack of understanding of the technology that is being used. Be sure to always test your technology before using it live. Make sure you can share your screen, play audio or video files, mute and unmute the mics of users, and test any extra tools like polls if you plan to use them. There are plenty of resources available with training guides for webinar platforms like Zoom.

You should also ensure that your hardware is up to the task of hosting a webinar. Your camera should be of decent quality (if the built-in one isn’t great, you can always get an external camera). Your microphone needs to be able to capture clean audio with little to no white noise. You should also have your mic calibrated so the audio isn’t too low or too high. Finally, you should ensure your computer has the capabilities of running a webinar while also recording the session. If your computer crashes, you could damage your relationship with the viewers.

3. Practice Your Public Speaking

Public speaking is a great skill to practice for business owners in general, but it’s a necessity for good webinars. Stage fright is normal, and it happens to the best of us, but for a successful webinar, you need to appear knowledgeable and confident. Be sure to practice presenting your content and familiarize yourself with it. Some people may feel better by writing a script to refer to when necessary. If you chose to take this route, be sure that you never appear overly scripted or robotic. It’s better to create an outline of the topics you want to cover than to script out your entire webinar.

If there is a lot of content to cover, consider having a cohost or even a panel of guests who would be able to cover specific topics. This helps to divide the workload and frees you up to focus more on the key topics you oversee, rather than the entire event.

4. Offer Tools and Resources

A major way to promote engagement with your webinars is to offer viewers something for attending. Ebooks are a great choice as they can be used and reviewed outside of the webinar and provide a hearty amount of additional information. The tools don’t all have to be crafted by you, however. For example, if you’re running a webinar that has to do with researching keywords, you can always recommend tools like SEOquake, or others that your company uses.

5. Create an Environment for Success

The area you host the webinar from is almost as important as the webinar itself. If your video feed is distracting from the content, you won’t be able to engage your clients or customers.

Make sure you are broadcasting from a private, preferably sound-proof, room. You should also ensure the ergonomics of your workspace are properly calibrated and your background is clean and professional.

Webinars can be incredibly useful for nurturing your relationship with existing customers and acquiring new ones!

To promote your next event, or for other excellent lead-gathering resources and assistance, and nurture your contacts, look no further and be sure to contact Measure Marketing!

P.S. Here’s a list of Top 20 Webinar Tools:

  1. WebinarNinja
  2. WorkCast
  3. LiveWebinar
  4. Demio
  5. WebinarGeek
  6. Accelevents
  7. WebinarJam
  8. ClickMeeting
  9. Loom
  10. Adobe Connect
  11. Zoom
  13. Zoho Meeting
  14. Zuddl
  15. Riverside
  16. On24
  17. BigMarker
  18. Jumbo
  19. GoToWebinar

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