3 Content Writing Tips From a Creative Writer

Content Writing Tips Toronto

Content writing is a vocation that attracts all kinds of people from all sorts of educational backgrounds. It’s something that I really like about it—being someone that’s gone through a full bachelor’s program primarily focused in creative writing—because the writing world that I was once used to had a bit of a limited perspective. Sure, […]

Excite Your Customer with Augmented Reality

Augmented Reality

Let’s go back to the beginning of summer 2016. Pokémon fans around the world have been waiting rabidly for the release of the highly anticipated Pokémon GO. When it releases, it’s a smash hit despite some major issues its fanbase had with its content and functionality. In fact, it engaged plenty of people that’d never […]

BERT and You

BERT and You

No, not the one made of felt with a passion for helping teach children their ABCs. This BERT is all about our best friend—practically a deity to digital marketers—Google. Its ever-improving algorithm has shifted again, and now it’s headed towards something that may “sound” familiar. Google’s new update, BERT, is all about Natural Language Processing […]

How to Be Transparent and Why it Matters

Transparent and Why it Matters

How many times have you loved some product or service, only to find out later that they weren’t what they seemed? Or you see the CEO, or an employee involved in some sort of scandal? What was your first reaction? If you’re anything like most customers these days, you dumped the company and found a […]

Alexa and Friends – Making Voice Search Work for You in 2020

Alexa and Friends

What’s the next wave in SEO? Who’s the next influencer? Would you be surprised if I told she lived in a black and blue lighted tube? (And everywhere else, frankly). Alexa and her cohort are going to cause a pretty big change to SEO practices in the upcoming year. At the end of 2018, about […]