Is email king of the digital marketing jungle?

An ever-increasing growth in the number of social media platforms has somewhat blurred our vision about what really works best in terms of reaching clients. But be NOT confused, good old primitive email is still an essential and arguably the most important feather to your bow. When all is said and done, your email list […]

Time to App your game and cash in on new sales

Industry experts are predicting that the growth in mobile phone use will continue a fast-paced trajectory through to 2017. Undoubtedly, mobile phone apps will follow the same course, having increased 115 percent in the past year. Propelled by the growing adoption of smartphones, especially in emerging markets, global smartphone users are expected to climb to […]

PPC or SEO? Mix It Up To Maximize Traffic

Attracting visitors to your website doesn’t happen on its own. Like giving birth to a baby, the real work starts once you’ve launched your website. Your site needs to be nurtured, continuously supplied with the right mix of content and keywords people type into search engines when looking for the services or products your company […]