Website Content Brief

Your Name*

Company Name*

Website URL*

Do you have a location?

What is the primary goal or purpose of your website? How can we infuse the content with a tone that resonates with your target audience and reflects your brand's unique voice?

Who is your target audience or ideal customer for the website? Could you provide us with more information about their characteristics, challenges, and aspirations? Additionally, please let us know if there are any specific communication styles or jargon to avoid, ensuring the content connects with your audience effectively.

What are your core products/ services? Which is most profitable?

What are your most profitable and commonly asked for services by clients? What are your personal values?

What adjectives would describe you personally as a partner/stakeholder/leader?

Is there a company perhaps outside your industry that you really admire? What is your brand’s overall purpose?

What do you think differentiates you from every other supplier in your marketplace?

Do you understand the factors buyers consider when selecting your service and are you focusing your marketing campaigns on those factors?

What are three to five key marketing messages that you consistently deliver in your sales conversations or discovery sessions?

Do these messages match the experience customers have when they interact with your staff?

How can we infuse the content with a tone that resonates with your target audience and reflects your brand's unique voice? Please provide any specific details about your customer persona, such as their preferences, demographics, and interests, so that we can tailor the content accordingly.

Website Content Brief

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