Website Content Brief

Your Name*

Company Name*

Website URL*

Within the content of your local website, if we could infuse a tone that resonates more with your specific target audience, how would you describe that unique tone?

Based on your ideal client/family member of the client, how would you describe or list their characteristics, needs and aspirations? Are there any specific communication styles or jargon to avoid, ensuring the content connects with your audience effectively?

What are your core products/ services? Which is most profitable?

What are your personal values?

What adjectives would describe you personally as a partner/stakeholder/leader?

Is there a company perhaps outside your industry that you really admire? If so, what is it and why?

What is your brand’s overall purpose?

What do you think differentiates you from every other supplier in your marketplace?

What do you believe are the factors your clients/families consider when choosing care with you? Are your current local marketing efforts focused on these factors?

What are three to five key marketing messages that you consistently deliver in your sales conversations or discovery sessions?

Do these messages match the experience customers have when they interact with your staff?

Lastly, do you have any additional information about your clients, such as their preference, demographics or interests that you would like reflected in your website content? If so, please describe.

Website Content Brief

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