What is Technical SEO and Why is it Important?

Technical SEO refers to the optimization of a website’s technical aspects, such as site speed, mobile responsiveness, structured data, and whether your website can be crawled and indexed by search engine results pages (SERPs).

This strategy plays a crucial role in improving the user experience of your website. If your site is not optimized, it can lead to slow page load times, broken links, and other issues that can impact the user experience. This can result in a high bounce rate, meaning users will leave your site quickly, and worse still, may not even return.

It’s also important because it can impact your website’s search engine rankings. Search engines use algorithms to determine which websites are most relevant and useful, giving preference for ones that are clear, and informative, and using SEO strategies. Whether you are looking to build a website from scratch or have a pre-existing website, there are improvements that can be made to prevent technical obstacles before they happen.

Technical optimization SEO encompasses the following processes:

  • Providing a crawl error report
  • Auditing redirects
  • Determining bounce rates and causes
  • Checking HTTP status codes
  • Running a Google search
  • Making site speed more efficient
  • Optimizing your mobile website features
  • Finding broken links
  • And many more

How Does Technical Optimization Help SEO?

The following are benefits your company will gain from technical optimization services:

Increase organic traffic and conversions

If you’re looking for improvements you can make to a pre-existing website, technical SEO services are the perfect way to make small but significant changes.

Increase your website’s visibility

Optimizing your website for bots to efficiently crawl, index, and refer your website in search engine results will increase your business’s visibility naturally.

Prevent any technical SEO issues

Get ahead of the curve with technical SEO experts on your team. Their job is to prevent or fix any obstacle that may happen with your website.

Grow your revenue

The simplest technical changes can increase your ROI and lead to more significant traffic on your website. The more eyes that see your website, the more your revenue will increase.
As the digital world is constantly changing, there is a need for marketing maintenance and monitoring to ensure our technical SEO services are performing at an optimal level. Technical SEO workflows are sets of activities that are carried out repeatedly to focus on improving SEO; instead of focusing on achieving a goal, these workflows accomplish tasks to finish an overall project. When creating a technical SEO workflow, there are four main steps:


We begin with identifying the demand for your brand, as search engines also do this when determining ranks for search results.


What are your competitors’ strengths and weaknesses? By studying their content, we will learn what works and what does not.


As there are many ways to accomplish the same goal, our team with outline different digital strategies, so that you can choose whichever works best for your company.


Our SEO team will launch into action, using all the digital tools and services that we have available to set your business up for success.

Choose Us and Improve Your Technical SEO

To stay relevant and competitive in today’s digital landscape, your business must stay up to date with the latest algorithms and SEO tactics to continually boost your website’s profitability. By understanding the intention behind technical SEO, as well as the benefits your business can reap, you can guarantee your webpages are set up for success, both for online users and search engines.

We are aware that the complexities associated with optimizing technical SEO may be difficult to learn or feel unattainable, as your time is better spent focusing on other aspects of your business. Our expert team is ready to handle all technical SEO services for your company, and our mission is to create a more positive user experience for your users and a better business experience for you. We do not win until your business does.

The following are some of the technical search engine optimization (SEO) services provided by our team at Measure Marketing:

  • On-Site Optimization: By improving the content on your website with relevant keywords and defining your brand, your website will become a representation of your business. The traffic that our team will generate will become revenue when your website is optimized for their presence.
  • Core Web Vitals Optimization: Each core web vital is responsible for an element of user experience. Understanding the intention behind each element and optimizing it to be set up for success will lead to purer business leads.
  • Performance Optimization: From site speed to broken links, the performance of your website is essential to the effectiveness of it in a business setting. Given the impact your website has on your business, do everything you can to ensure its performance reflects positively.
  • Structured Data Optimization Services:
  • Competitor Analysis: Use your competitors to your advantage by learning from their online presence. Being aware of what worked and did not will save you precious time, effort, and investments.
  • Speed Optimization: The faster your website works, the less likely a user will leave due to frustration. This also applies to how quickly the user understands how best to use your website and find the information they are looking for.

At Measure Marketing, our team knows how to maximize digital tools to optimize your online business presence. From planning a digital strategy to implementing it, we prioritize your business goals and ensure that you are aware of changes, progress, and learnings that emerge along the way.

We are equipped with the best resources to take your online presence to the next level. Let us help revolutionize your digital marketing strategy with technical SEO.

Contact Measure Marketing today for a free consultation.

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