A visual representation of how we drive success can be described as a flywheel. Each process contributes to the motion of the wheel and, when it’s rotating smoothly, business is booming!
In the beginning, the wheel will be stagnant, you must initiate the spinning by encouraging customer attraction. Use lead generation tactics like organic/paid advertising, videos, social media, and other tools we discussed earlier to build “momentum.” As you begin to spin the wheel, you’ll notice that attraction boosts engagement. Take advantage of this while using tools like email marketing and marketing automation to promote engagement, which boosts delight. You’ll follow the same process, adding surveys and personalized content to boost delight and find you’ve ended back at the attraction phase. But this time, the wheel isn’t stagnant, it’s already spinning.