Demand Generation &
Customer Acquistion for
B2B SaaS Companies

Our SaaS Methodology

 Our program is designed to address all users in your total addressable market (TAM) to attract the exact decision-makers and convert passive website visitors into active users who engage with your content with the intent to purchase now or later down the line in the form of SQLs. We have broken this ideal state down into four distinct steps:

ICP Building & Data Warehousing

We first identify your ICP, assess market share and competition. This informs where and how often your audience engages with your services and competitors.

Execution, Data & Reporting

Teams execute campaigns and analyze results to improve conversions. With project management from your growth consultant.

GTM Strategy

We develop a demand generation and customer acquisition strategy using SEO or Paid Media, with set MQL/SQL goals. Content and geo-targeting are integral at this stage.

CRM Utilization & Attribution

We use CRM data to optimize customer acquisition, aiming to lower CAC and boost ARR. Lastly, revisit how we can reuse saved marketing investment for other channels.

ICP Building & Data Warehousing

We first identify your ICP, assess market share and competition. This informs where and how often your audience engages with your services and competitors.

GTM Strategy

We develop a demand generation and customer acquisition strategy using SEO or Paid Media, with set MQL/SQL goals. Content and geo-targeting are integral at this stage.

Execution, Data & Reporting

Teams execute campaigns and analyze results to improve conversions. With project management from your growth consultant.

CRM Utilization & Attribution

We use CRM data to optimize customer acquisition, aiming to lower CAC and boost ARR. Lastly, revisit how we can reuse saved marketing investment for other channels.

Scaling revenue for growth centric software companies shouldn’t be a mystery.

Our B2B SaaS Marketing Agency looks after your entire marketing lifecycle.

SaaS and tech businesses are cutting edge. However, some SaaS companies in early stages lack the funding to accurately communicate the value of their product to unestablished or established ICPs. Meanwhile, others are well funded and have clear revenue targets, plus the marketing spend that will get them there. Occasionally, SaaS companies are caught in the middle, where they experience a slew of challenges, from marketing to sales. Regardless of size, these businesses require modern marketing methods, not only to reach every potential buyer in their market but also to affirm their status as digital trailblazers.

A B2B SaaS marketing agency like us can navigate the complex and evolving business landscape of this industry to effectively scale companies, regardless of size. Our SaaS Methodology is a bullet proof framework which builds your brand’s digital footprint, scores SQLs, and grows revenue with lifelong customers.

B2B SaaS Marketing Challenges

Generating Pipeline Demand

A B2B SaaS marketing agency must be proficient in attracting marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). These leads are the key to expanding pipeline growth and driving revenue.

Measure Marketing’s growth team thoroughly examines your current SaaS go-to market (SaaS GTM) strategy, analyzes competitors, and determines your ideal customer profile (ICP) or expands on it. Based on this information, we grasp your total addressable market size (TAM). With a targeted approach, we focus our campaigns on capturing the attention of this ICP and speaking to the whole market via tailored content, SEO, and Paid Media efforts. A blend of reviewing historical data and current situation analyses deliver a streamlined digital strategy to guide prospects through the sales funnel.

Improving Lead Conversion Rate

Experienced SaaS marketing companies focus on converting attentive, high-quality leads into loyal, long-term customers.

Measure Marketing enhances product-market fit and boosts lead conversion rates to scale companies successfully. We do this by producing quality digital content, integrated with accurate keyword research, that ensures your target audience finds your software products in their online searches. Content that is specifically designed to influence potential buyers, while simultaneously elevating B2B SaaS companies as innovators in their field, plays a significant role in transforming leads into consumers.

Reducing Customer Churn Rate

One of the most critical SaaS marketing metrics is churn rate, or the rate at which customers stop using a product. Reducing the churn rate by having the right ones in the pipeline can have a huge impact on ARR (Annual Recurring Revenue).

To lower churn rate, it is essential to partner with a skilled SaaS digital marketing agency that emphasizes the importance of building long-term client relationships to sustain your company’s growth. Measure Marketing zeroes in on increasing the customer lifetime value of current customers through sales enablement tactics by enriching customer experience and securing more deals.

Addressing High Customer Acquisition Cost

Is your current SaaS GTM strategy diminishing your marketing ROI? High customer acquisition costs are common in the SaaS and tech sector, but inbound marketing solutions are proven to efficiently attract and retain users in ways traditional marketing methods cannot. Inbound marketing builds a large and lasting target audience. This audience scales with your company, making marketing campaigns more efficient over time as their objective shifts from attracting leads to nurturing and converting them. Also, inbound marketing prioritizes high-quality leads to accelerate sales rates and streamline acquisition costs. Together, these pillars of inbound marketing produce more qualified leads using fewer resources to lower customer acquisition costs.

· SaaS marketing companies specializing in inbound marketing connect companies with potential customers who are already seeking their products online. Measure Marketing optimizes SaaS and tech companies’ digital presence by heightening their visibility through performance-based

SEO research, homing in on your cost-per-lead (CPLs) from paid media channels, and boosting conversion rates from educational digital content across platforms. These services provide multiple streams to effectively reach your ICP, highlight your software value, and consistently fill your funnel with sales-ready leads

Success Stories: SaaS Companies Scaling with
Strategic Marketing

At Measure Marketing, we have years of experience partnering with SaaS and tech companies. Our innovative B2B SaaS go-to market strategies generates more booked demos and product trials for maximum pipeline growth to transform companies into market leaders. Trust our team of growth savants to expand your digital footprint and deliver the results you want

“We started working with Measure Marketing almost 5 years ago, and with each passing year we continually see growth in high quality leads and our website continues to perform in a positive manner. As a specialty manufacturing business, we rely highly on the inbound leads. The team has been great, very data and numbers driven, and we meet monthly, and they continue to bring ideas and strategies to help our growth.”

- Avi, President,
Specialty Manufacturing Company

Ready to hit your revenue targets and convert visitors into lifelong customers? Consult our team for your growth plan.

Frequently Asked Questions about our Digital Marketing Services for B2B SaaS Companies

In the SaaS industry, informed customers are empowered customers. By focusing on education, we not only provide value to your potential clients but also position your company as an authoritative voice in the industry. Since the product is not tangible, content becomes the primary means through which potential customers understand and relate to your offerings. It shapes your brand voice and provides the emotional engagement needed to attract, nurture, and convert leads.

Our content must speak to your ICP. At the heart of it, we employ strategies like identifying high intent, long tail organic and paid keywords, which are used by your TAM to take SERP page share on those terms through both SEO and Paid Media. This example is critical for educating potential customers, nurturing leads through the sales funnel, and, ultimately, facilitating business growth and customer acquisition. Other methods include looking at historical data and utilizing A/B testing hypothesis.

Absolutely. Personalization in digital marketing is all about delivering relevant content to the right audience at the right time. For example, take AI Chatbots to see what users are looking for on your website and collecting campaign and channel level UTM parameters in your CRM to fuel future marketing decisions across channels. By leveraging customer data and behavior analytics, we tailor your marketing campaigns to address the unique challenges and needs of different customer segments; by providing a highly individualized experience, we drive engagement and conversions.

Automation is pivotal for SaaS and tech companies anticipating rapid growth. It facilitates the handling of an expanding digital customer base efficiently and provides a consistent and excellent service experience. Especially for those using a freemium model, automation is a strategic tool to nurture users towards becoming paying customers, or for SaaS companies with engaged sales lists that need nurturing.

Responsiveness is a cornerstone of our digital marketing philosophy. Automation technologies streamline marketing and sales processes, ensuring that we can engage with and respond to your customers and prospects promptly. This approach minimizes delays, keeps your brand responsive to inquiries and interactions, and helps close the gaps that might otherwise lead customers to consider your competitors and slow down the overall sales cycle.

Our uniqueness lies in our end-to-end marketing lifecycle integration with a deep understanding of the SaaS landscape. We know the challenges of fragmented data or a lack of communication between marketing and sales teams. We don’t just follow best practices; we set them by continuously adapting our omnichannel approach, so your lead lifecycle is clear for all stakeholders involved. This proactive stance ensures that your marketing efforts are always at the forefront of innovation, delivering tangible cost-effective results in competitive markets.

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