Are customers struggling to find your website? Are your lead numbers dropping for seemingly no reason? Are fewer people visiting your website? If so, it’s time to improve your search engine optimization (SEO) to support your business in Calgary. SEO is integral to high-performing sites and is influenced by many different factors like site speed, keywords, backlinks, and more (all of which are broken down below).
Support your Edmonton business with the digital marketing strategies of Measure Marketing. Our team is well-versed in modern digital marketing strategies that have proven to increase website traffic, promote lead conversion, and grow sales. Consult with our experts to find out how we can tailor our process to your business and promote your growth.
SEO is made up of three separate but overlapping types. Technical SEO, on-page SEO, and off-page SEO. Each of these facets requires a different strategy and expertise that our team of SEO, development, and content specialists are knowledgeable about. We can also leverage our strategies to improve local/regional SEO for your Calgary business. Important strategies/concepts for improving these SEO factors include:
SEO isn’t only based on keywords and content. There are technical aspects like the amount of time it takes for your pages to load as well. Partnering with an experienced SEO service company like Measure Marketing is a huge boon as our SEO specialists will be able to perform an audit of your technical SEO to find any areas of concern and address them as necessary.
Utilizing high-performing keywords and strategizing content is key to improving your SEO. Measure Marketing’s team of SEO specialists is experienced in creating a keyword strategy based specifically on the unique needs of your business and leveraging that with information on top performers in your marketplace.
Having a Google My Business (GMB) listing is a major part of boosting your SEO. Our team of seasoned SEO professionals is knowledgeable in creating GMB listings that convert to drive more traffic to your site and make your business more easily findable online.
Physical locations have sign twirlers and e-commerce stores have SEO. Our teams will work together to bring your Calgary e-commerce shop the optimization it needs to succeed through detailed and informative product descriptions, high-quality images, effective email marketing campaigns, and more!
No page left behind! Throughout your site, each page needs to support your business effectively. Whether building, auditing, or monitoring your site, our experts will ensure every page receives proper care, attention, and content optimization.
Does your business have multiple locations? Improve your SEO across all channels with the assistance of Measure Marketing. Get unique GMB listings, cohesive data tracking across your sites, and individualized support for different locations.
This is a process that involves procuring backlinks for your site which can greatly improve your SEO. When another site links to yours, Google recognizes that you have something to contribute and will reward you for that. The higher the page rank of those that link to yours, the bigger the boost you receive will be.
Using keywords and trending information that is relevant to your business, compelling and engaging content can be created to boost your SEO. Keywords must be included but the content itself needs to be high-quality. For example, an engaging blog will keep potential customers on your pages for an extended time which can help raise your SEO. On the other hand, poor content can lead to an increase in bounce rate that causes your SEO to go down. We have a team of experienced writers and editors who work alongside SEO specialists to create
Business citations are critical to local SEO. With proper implementation, these references to your business from sources like online directories can boost your page rank. The Measure Marketing team can manage your business citations with a focus on promoting your SEO.
As your SEO improves and leads increase, it’s time to look at leads that convert. High-quality site design, content creation, improving CTAs, and perfecting your checkout processes are just some of the CRO services offered by Measure Marketing.
All these processes are a part of how SEO services drive leads. Improving your business SEO is an ongoing process as trends are constantly changing and Google’s metrics for deciding what to promote are subject to change as well. Partnering with an established Calgary SEO agency like Measure Marketing allows you to benefit from SEO marketing expertise without sacrificing the time it takes to effectively maintain your business. Get ready to jumpstart your SEO with Measure Marketing! Let’s talk.