We help healthcare providers, senior care centers, and retirement homes grow their patient and resident base.
- Does your marketing strategy differ between targeting seniors and targeting their family members (what works for one may not work for the other)?
- Does your marketing showcase your business as reputable and trustworthy through testimonials, awards, or other factors?
- Do your potential patients and residents (and their family members) have the ability to book visits online easily and intuitively?
As the world’s population ages, more and more seniors will be considered “tech-savvy.” According to HuffPost, seniors have seen the most growth out of any demographic of social media users. Your business needs a well-established digital footprint to appeal to the growing base of potential patients and residents.
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Percent of U.S. People 65+
Who Use Social Media
The Good News is
- You have gotten this far because of walk-ins, referrals, word-of-mouth, and community work
- You feel you do not have a strong senior care brand
- You feel stuck on most days as your marketing and sales techniques are not aligned to build a long-term scale-up strategy
- You don’t know how to reach the right customers at the right time
- You need better results on your marketing spend
- You have great ideas, but you’re unable to strategize, implement, and measure returns
- You have no idea what your market demands and how to reach the right audience to grow your business
Our Fuel Your Marketing program is designed to help business owners and marketing managers rise above these challenges and achieve the desired business growth goals.
See how we helped an elite retirement home by building a succinct brand and raising their overall brand presence to generate more qualified leads.
Accelerate Your Marketing
Our Services
Redesigned - Website
We understand the customer journey and create compelling web designs based on user behavior, intent, and conversion patterns. Our team of UX /UI designers and developers keeps every aspect of the customer value journey and storytelling approach in mind to develop responsive, mobile-friendly websites that create a succinct brand experience. Websites are designed for human experience while keeping in mind the search engine guidelines.
We built their robust custom website on the WordPress platform and rewrote content and positioning to attract more of their audience and increase their number of new case files opened.
Their website redesign led to a 683% increase in new users and a 419% increase in engagement.
Paid Ads
Our experts are digital marketer certified and create high-performing digital ad strategies with effectiveness and agility.
Ongoing optimization ensures your ad is delivered to your intended customers at a lower cost and at the right time. Our ads are geared to create brand awareness and convert visitors into qualified leads. Our services include:
- Google ads
- Bing ads
- Facebook ads
- Instagram ads
SEARCH ENGINE OPTIMIZATION
Our world class team of SEO strategists work collaboratively with you to create a winning strategy for increasing your visibility on search engines for highly relevant and intent-based key phrases. Our process and strategic approach are geared towards delivering results quickly and rank web pages on page one of Google and Bing. Driving relevant and high-quality traffic quickly is one of our key performance objectives that we measure ourselves against. Our process begins with:
- An audit of your existing website
- SEO strategy
- Industry keyword research
- Competitor research
- On-page SEO
- Content marketing planning
- SEO Content writing
- Building high quality links and citations
- Reviews strategy
- Local Search and Google My Business SEO
CONTENT & SOCIAL MEDIA MARKETING
Establishing brand identity and helping buyers find the right information and make informed decisions when they land on your website is our primary goal. We create content that tells a story about your brand and your products and drives engagement. Establishing trust and creating advocates of your brand is what our content writers are trained to do. To ensure we address the needs of your web visitors are five- step content marketing process involves:
- Understanding your customer persona and avatar
- Defining your content strategy
- Content creation
- Content distribution
- Analytics and reporting
Are story brand experts produce content for:
- Social media campaigns
- Sales landing pages
- SEO-driven website copy
- Creative content
- Conversion collateral
REPORTING & ANALYTICS
Data drives us. Whatever gets measured gets done—with that intent in mind are analysts and strategists look at data and reporting on a regular basis and make meaningful analysis so that your marketing dollars are being spent on the right strategies and right campaigns. Refining your overall campaign and sales funnel with actionable insights leads to more leads more visibility and better use of your marketing spend.
- Audience demographics and behavior
- Traffic and interaction
- Cost-per-click
- Conversions
- User engagement
What Makes Us different?
Strategic & Results focused
Open and Transparent Communication
Data Driven - Return on Investment Centric
Agile & Integrated Marketing Approach
