A lot has been spoken about Target audience and know your customers as a fundamental of business and marketing plans. However, knowing your dream customer requires a step-by-step approach. These dream potential customers are also called ‘Persona’s”.
So what exactly are buyer personas and Avatar’s?
Once you know your buyers, their job function, their desires and aspirations, their priorities, their demeanor, communication style and even emotions that drive the decisions they make, you will be successful as a marketer and content producer, and even a better CEO.
You may be thinking WHY do you really need to know your consumer and their intent?
You may be thinking WHY do you really need to know your consumer and their intent?
Well… Google has answered this here –Why Consumer Intent Is More Powerful Than Demographics
